Jessica McDowell, SVP, North America Marketing and Digital Customer Success, joined Nancy Ridge on the Culture of Innovation podcast to share how her unique IT distribution career journey gave her a deep understanding of the market, which further shaped her leadership style and outlook on the industry.
She also explored how AI and digital-first buying behaviors are transforming enablement strategies, calling for more consultative, personalized experiences. To meet these demands, TD SYNNEX launched the Partner Loyalty program earlier this year so partners are rewarded for the work they are already doing while recieving specialized support to expand into new technology areas.
She emphasized the importance of equipping partners with real-time insights, technical guidance and thought leadership resources like the TD SYNNEX Direction of Technology Report so that they can stay ahead.
Closing the conversation, Jessica envisioned a future powered by predictive AI that brings a “magical” customer experience to life — reminding us that the boldest innovations often begin with a simple yet surprising idea.
Listen to the full episode here!
