Contributed by Arun Shetty, Director of Network Solutions, APJ at TD SYNNEX

According to the TD SYNNEX Direction of Technology Report, security is the #1 business solution partners plan to offer within the next 24 months. This reinforces security as a key driver in the high-growth technology lineup.

In today’s digital age, the importance of cybersecurity has never been more critical. However, with a torrent of threats in the channel constantly advancing, organizations face a multitude of challenges when it comes to safeguarding their systems and data.

This October, which marks Cybersecurity Awareness Month, we’ll explore three universal hurdles that businesses encounter in the realm of cybersecurity and how they can overcome these obstacles effectively.

Identifying Obstacles in the Cybersecurity Landscape

Findings from AAG’s Latest 2023 Ransomware Statistics Report demonstrate that an average of 15 ransomware attacks per second were recorded in 2022. As cyberattacks grow in frequency and sophistication, organizations find themselves encountering a few predicaments:

1 — The Global Shortage of Cybersecurity Professionals

The demand for cybersecurity professionals has reached unprecedented levels, but the supply is struggling to keep pace. This global shortage presents a significant challenge for organizations seeking to protect their digital assets. One of the leading causes of the growing number of cyberattacks across the channel is the sheer lack of skilled cybersecurity professionals. With cyberattacks growing in frequency and sophistication, the need for skilled cybersecurity experts is more pressing than ever.

2 — The Evolving Threat Landscape

Dynamic in nature, the cybersecurity threat landscape is a relentless adversary. New threats and vulnerabilities emerge at alarming rates, leaving organizations struggling to stay one step ahead. Cybercriminals are constantly devising new techniques and technologies to infiltrate systems and steal data. Ransomware, phishing, and highly sophisticated attacks leveraging Artificial Intelligence (AI) are just a few examples of threats crowding the channel.

3 — The Growing Complexity of IT Environments

Modern IT environments are a maze of on-premises, cloud-based, and hybrid systems, each with its own unique set of security requirements. The challenge lies in securing this sprawling digital infrastructure effectively. The sheer diversity of systems and platforms can lead to inconsistencies and vulnerabilities that cybercriminals can exploit.

Seizing Opportunities: How to Take Your Security Practice to the Next Level

Staying ahead of the curve is not just a challenge — it’s a necessity. Here are a few ways you can advance your security practice and overall cybersecurity strategy:

• Stay Current on Threats and Emerging Technologies. Staying up to date on cybersecurity threats and emerging technologies is paramount to maintaining a strong defense. Cyber threats are constantly evolving, and new angles of attack are discovered regularly.
• Strengthen Your Security Posture. Reinforcing your security posture involves taking a comprehensive approach to security. A few initial steps you can take to bolster your defenses: Regularly take part in cybersecurity risk assessments, implement Multi-Factor Authentication (MFA) across all relevant systems, and adopt an incident response plan to ensure your team is aware of how best to respond to security incidents.
• Seek a Strategic Partner. Collaborating with a strategic partner specializing in cybersecurity can be a game-changer. Organizations are in search of the right help to strengthen their cybersecurity posture, and they are looking for “a trusted strategic partner” to help secure their most valuable assets and uphold their reputation. These partners offer a wealth of expertise, resources, and support, making them essential allies in the ongoing battle against cyber threats.

Empowering Partners in the Complex Cybersecurity Landscape: How TD SYNNEX Leads the Way

In an era of increasing IT complexity, TD SYNNEX takes pride in simplifying the complex for our valued partners. We offer more than just products; we provide the knowledge, tools, and support necessary to navigate the challenges and continually adapt in the fast-paced tech industry.

As evidenced by TD SYNNEX’s Direction of Technology Report, security is the #1 solution being offered by our partners today. An impressive 59% of our partners have recognized the demand for security solutions and are actively delivering them to their clients.

Our comprehensive security portfolio serves as a unique differentiator in the cybersecurity arena. With our market-ready solutions, top-notch security services, and extensive training opportunities, we empower our partners to achieve great outcomes with technology.

To engage in the next steps toward elevating your cybersecurity practice, visit our website.