The TD SYNNEX Direction of Technology (DoT) Report is your go-to resource for understanding technology industry trends and planning for future success. This annual survey provides a vital pulse-check on the industry, offering actionable intelligence for how we collectively navigate the opportunities and challenges ahead. 

This year, we’re taking a fresh look at the IT landscape and how technology resellers view: 

• Services as a core driver of growth and differentiation 
• Their organization’s identity amid rapid industry shifts 
• End-customer buying behavior and complexity 
• AI reality versus experimentation 
• Emerging technology trends 

Last year, the insights you shared helped identify six critical trends shaping the global IT market: 

• AI is the foundation for market leadership: As AI adoption accelerates, partners must differentiate by offering more advanced, impactful use cases like AI-powered cybersecurity (58.4%) or AI-driven automation (54.3%), which were identified by partners as solutions likely to have significant impacts on their business. 
• Cybersecurity is fundamental, but still a battleground: Security remains the price of entry to the IT ecosystem with 80% of partners offering at least one cybersecurity solution. It has also emerged as the leading growth driver for endpoint solutions over the past two years, and partners are doubling down. 
• Specialization beats scale: Industry expertise and consultation is the number one factor that end customers look for in a partner, with exceptional customer service following closely in second. Redesigned operating models for the AI era: Nearly 70% of leaders are experiencing talent shortages, which they say directly affects AI (43%), data and analytics (41%) and cybersecurity (39%) implementations. 
• Macroeconomic challenges persist, but growth is still possible: Despite global headwinds, the growth outlooks remain positive in most regions with 66% of partners reporting revenue increases. 
• The new winners are service-led and future-ready: ISVs (120) and Professional Service firms (110) are pulling ahead as industry growth leaders, as demonstrated by the Net Growth Index.  

To dive deeper into the findings from the fourth annual Direction of Technology report, explore the full report here. 

On behalf of the entire TD SYNNEX team, we look forward to receiving your response, learning from your feedback and shaping the future of our industry, together. 

 Be part of the story and take the survey today!

**The survey is conducted by a third-party provider and is completely anonymous.