Singapore, March 31, 2024 – Tech Data, a TD SYNNEX Company, today announced the go-live of its brand refresh for the Tech Data and Tec D brands in the Asia Pacific region, transitioning to a new logo that reflects a stronger connection with the TD SYNNEX global brand.
The new logo utilizes the nautilus symbol and aligns Tech Data’s primary brand colors with those used by its sister regions of North America, Europe, and Latin America. In addition, the enhanced presence of the “A TD SYNNEX Company” liner further emphasizes Tech Data’s synergies with its global parent.
“The new logos draw a stronger connection with TD SYNNEX, a leading global distributor and solutions aggregator for the IT ecosystem and demonstrate our global capabilities, extensive offerings and an expansive portfolio that we bring to our partners and the technology ecosystem,” said Jaideep Malhotra, President of TD SYNNEX, Asia Pacific & Japan (APJ). “Additionally, it underscores our continued commitment to the Asia Pacific market by retaining the Tech Data name, which resonates strongly with our region’s vendors and partners.
“Innovating and driving higher value-add for the fast-changing IT ecosystem is at the core of what we do. We stay committed to our vision of simplifying the complex, accelerating the go-to-market, and growing the IT channel for our partners. “
TD SYNNEX operates as Tech Data across the Asia Pacific and Japan region, with the exception of Malaysia where it is branded Tec D, and in Japan and China where it goes to market as TD SYNNEX.
About Tech Data
Tech Data, a TD SYNNEX (NYSE: SNX) company, is a leading global distributor and solutions aggregator for the IT ecosystem. We’re an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX’s 23,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 2,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, AI, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem. For more information, visit www.techdata.com/apac or follow us on LinkedIn and Facebook.
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