What does it take for partners to stand out in an increasingly digital-first market?
In this episode of Channel Mic Check, Calhoun McKinney sits down with TD SYNNEX’s Molly Sherwood to explore how TD SYNNEX’s Marketing as a Service offerings are helping partners strengthen their digital presence, generate demand, and better connect with customers across the channel.
From lead generation and ecommerce platforms to complimentary consultations, MDF alignment, and custom marketing strategies, the conversation highlights how partners of all sizes are leveraging marketing to scale growth, sharpen their brand positioning, and create more meaningful customer engagement.
The episode also explores why showing up digitally matters more than ever and how TD SYNNEX is helping partners turn marketing from an afterthought into a competitive advantage.
Tune in for practical insights, real-world partner examples, and actionable strategies designed to help partners grow their business through smarter marketing.
Watch the full episode on YouTube or listen on Spotify and Apple Podcasts.
