Sometimes, big impact starts small.
For Education Design Lab (EDL), helping small and mid-sized businesses embrace digital transformation (DX) in Japan is a mission, a vision, a movement to help customers extend their customer reach. But scaling that mission takes more than a strong idea and willpower. It takes the right partner, one that brings both expertise and the willingness to try what hasn’t been done.
That’s where TD SYNNEX comes in.
Transforming Local Businesses Through DX
“Small businesses may want to expand their reach to customers all over Japan, but lack the resources to make it happen… There are businesses searching for the right DX tools or training, but don’t know where to start.”
– Keiko Kawai, Enterprise Sales Manager, EDL
EDL’s focus is simple but powerful: support local Japanese companies in adopting digital technologies that help them grow, educate, and connect. Whether it’s expanding customer reach or introducing new ways to learn in the classroom, EDL helps businesses across the country navigate their DX journeys, no matter how small the scale.
Each customer connects with EDL at a different stage of their DX journey, and having a partner that understands their business enables them to be flexible and agile to meet customers where they’re at.
A Trusted Partner for an Uncertain Path
“We’re doing things that no one has tried before. Rather than saying no, TD SYNNEX jumps on board and gives things a try.”
– Chimako Hiratsuka, President & Representative Director, EDL
When you’re working with smaller teams and tighter resources, innovation can feel risky. But TD SYNNEX brings something intangible to the table: a positive, can-do attitude and real support.
From localizing global vendor solutions to simplifying complexity for Japanese resellers, TD SYNNEX provides:
- Educational technology expertise
- Local market understanding
- Scalable tools and training
- A culture of collaboration
Giving Shape to Bold Ideas
“At TD SYNNEX, we focus on delivering services in a way that is simple and easy to understand.”
– Mao Kazumi, Google Cloud Solutions, TD SYNNEX
While EDL values the access to vendor technologies and services not typically seen in Japan, they value the human-to-human partnerships behind that technology even more. From top leadership to the frontline team, the mutual commitment between TD SYNNEX and EDL has helped to bring new solutions to life and deliver value through the right channels.
“TD SYNNEX gives shape to my ideas and provides great support... Even if we fail, those failures can guide our way to success.”
– Chimako Hiratsuka
That mindset, grounded in empathy, optimism, and trust, is what makes this partnership thrive.
🎥 Watch how TD SYNNEX and EDL are making a difference in Japan
See how personal partnerships are powering digital transformation, one classroom, one business, and one idea at a time.
