Article contributed by Stacy Nethercoat, Executive Vice President, Advanced Solutions at TD SYNNEX
In the dynamic world of IT solutions, staying ahead of the curve is not just a necessity, but an imperative for success.
It’s in this spirit that TD SYNNEX launched our data-driven Partner Health and Fitness Tool that provides reseller partners like MSPs, VARs, and ISVs with insights into their diversification across the TD SYNNEX portfolio.
Specifically, the assessment uses a custom algorithm to analyze performance metrics that provide these partners new information to help guide their high-growth technology offerings in ways that will unlock new business opportunities and support their customers’ digital transformation journeys.
The Partner Health and Fitness Tool made its debut recently during TD SYNNEX’s high-growth technology conference, NexusDX, in Salt Lake City, Utah. Partners in attendance got an exclusive preview, exploring the tool’s capabilities and envisioning how it could enhance their business strategies.
At TD SYNNEX, we are consistently exploring new ways to drive value for our customers and what better way than to provide them insights into their businesses through the data we see at the center of the technology business partner ecosystem. We know partners have many considerations when trying to identify business opportunities that will maximize growth.
Through this exciting tool, we can provide competitive insights that can guide their decision-making when it comes to diversifying their portfolios.
Sample insights, which include an Enterprise and a NextGen score based on our custom algorithm
The Algorithmic Brilliance: Beyond Volume and Revenue
The heart of the Partner Health and Fitness Tool lies in its algorithm. Through its design, the tool is able to look well beyond simple volumes or revenue figures and is engineered to uncover the intricate relationships between purchases and overall growth. By analyzing a multitude of factors, including volume, portfolio mix, digital transformation growth and others, partners receive scores from one to 100 to help the partner understand their current performance across a host of technology areas and business factors.
The Blueprint of Excellence: Methodology Unveiled
So, how does the Partner Health and Fitness Tool work its magic?
The most-recent 12 months of data from TD SYNNEX’s ERPs are compiled to create comprehensive partner summaries. These summaries serve as the foundation for the Partner Health and Fitness assessment.
Scores are calculated based on the participating partner base in the area under evaluation. These scores contribute to a composite score, which is then split into percentiles — 25th, 50th, 75th, or 100th — aligning partners with their relative performance. The methodology lies in its bell-shaped curve approach.
Scoring is based on a bell-shaped curve in relation to the percentile that the partner falls in
Composite Scores are calculated to reflect a distribution that’s naturally aligned with partner performance, enabling partners to understand where they stand in comparison to the broader TD SYNNEX partner landscape.
Normal Distribution of Scores — Composite scores have a higher concentration to the center of the range
Navigating Growth: Insights for Every Phase
The Partner Health and Fitness Tool is more than just numbers — it’s a compass guiding partners on their growth journey. By tapping into the insights provided by the tool, businesses can:
- Use Analytics to Drive Decisions
Data is the bedrock of informed decisions. The Partner Health and Fitness Tool arms partners with actionable insights, empowering them to strategize and achieve their goals with precision. - Identify Business Opportunities
Every business seeks opportunities for expansion. This tool identifies untapped areas of growth, enabling partners to diversify their portfolios effectively and align with areas of focus within their business. - Personalized Insights for Every Region
While the Partner Health and Fitness assessment is currently open to U.S.-based partners, the TD SYNNEX team has their sights set on global expansion. As they venture into other regions in the Americas and Europe, the algorithm will be tailored to cater to each region’s specific needs. This customization ensures that partners receive insights that resonate within their local context.
Empowering partners with valuable insights, the Partner and Fitness Health Tool promises to guide them on their journey towards growth and success. As TD SYNNEX continues to invest in technologies that enhance the partner experience, the future looks promising for those ready to embrace the power of data. To get your personalized insights from the Partner Health and Fitness Tool, contact your TD SYNNEX account representative.
Learn more and find updates on the Partner Health and Fitness Tool as it transforms the landscape of partner engagement and growth by visiting TDSYNNEX.com.
