Riding the AI Wave: The Global Impact of AI in the Channel

by Clay Davis
7 minutes read

The launch of generative Artificial Intelligence (AI) technologies like ChatGPT marked a significant milestone for the technology industry, as well as the world, causing ripples of excitement and concern globally. This type of AI technology was previously considered unattainable, and then suddenly AI and machine learning (ML) became household terms, and individuals began to explore how generative AI tools could be integrated into their daily lives.

McKinsey’s “The State of AI in 2023” report reveals that a staggering 79% of respondents have been exposed to generative AI at work or in their personal lives, with 22% regularly using it in their work.

The surge in interest and demand for AI and ML technologies has led businesses to accelerate their deployment of these tools. TD SYNNEX’s newly released Direction of Technology Report highlights a remarkable 625% increase of partners offering AI/ML solutions, growing from 4% in 2022 to 29% in 2023. Additionally, their plans to invest in AI/ML have surged, with 34% of partners now planning to offer AI/ML solutions by 2025.

AI is Still in its Early Stages But Growing Quickly

While the growth in AI adoption is undeniable, the industry is still in its early stages. According to Global Trends in AI 2023 report, nearly 70% of respondents have at least one AI project in production, but only 28% have reached enterprise scale, leaving ample room for further expansion and development.

The Direction of Technology Report indicates that partners, and the industry will continue to take advantage of AI technology and solutions. Ultimately, AI is applicable to all industries and market segments, allowing it to scale at an unprecedented rate.

However, there can certainly be downsides to any rapid expansion without regulation. There is some concern around making sure companies who are leveraging AI are doing so ethically and eliminating bias that can come with using the technology. There are lots of companies dedicated to solving this problem, and those dedicated to understanding and addressing it will benefit the most in the long run.

That means investing in skills and expertise to support AI or ML solutions is key. Having people in the organization who can talk the talk and walk the walk is needed for success.

AI and High-Growth Technology is Grounded in Data

The growth of AI and ML technology, augmented reality and virtual reality (AR/VR), and data analytics has surpassed expectations across different global regions. This growth is not an isolated phenomenon but part of a broader trend involving high-growth technologies.

While generative AI garners significant attention, the building blocks of data analytics, storage and security are just as important. To effectively ride the AI wave and move businesses toward full-scale deployment, it’s crucial to recognize that AI and ML depend on accurate data, valuable analytics, and secure storage.

The focus has shifted from the technology itself to the infrastructure needed for data-driven decision-making, including data collection, storage, analysis and integration with technologies like the Internet of Things (IoT).

AI and High Growth is Here to Stay

The Direction of Technology Report indicates that partners recognize these technologies are here to stay and will fundamentally transform the way businesses operate and interact with one another and end users.

To fully harness the potential of high-growth technologies like AI and ML, businesses need robust foundations in data management and analytics.

Thus, the foundational offerings in the tech industry serve as the building blocks necessary to leverage new technologies fully. Businesses require support at the entry point to build capabilities and skills, ensuring they are well-prepared to harness the immense potential of generative AI and other high-growth technologies.

The global impact of AI is undeniable, with rapid adoption and growth in all global regions. As businesses navigate the evolving landscape of AI and related technologies, the foundation of data management and analytics will be the key to unlocking their full potential. With the continued development and deployment of AI, the future promises to be both exciting and transformative.

Preparing for a Future Full of AI Solutions

All technology providers are trying to find ways to embed AI technology into existing solutions. Additionally, all major vendors are doing this, which will result in AI embedded cloud solutions, security solutions and more. Simply put, AI will be embedded in every piece of technology going forward, making processes more efficient, eliminating some human-level tasks and increasing productivity.

The Direction of Technology Report indicates that partners’ plans to invest in AI and ML solutions are growing exponentially.

In 2022, 14% of partners planned to offer AI or ML solutions by 2025, while in 2023 they report that intent has jumped to 34%.

Industry based solutions like those in healthcare, retail and manufacturing will be a major focus, and end users will be looking for industry specific solutions to solve problems, enhance productivity and allow their workers to focus on higher value tasks.

No matter what a partner sells today, AI will be a part of the conversation in some form or fashion moving forward, so investing in sales and technical skills to be able to coherently speak to the AI functionality and benefits will be crucial to riding the AI wave.


Download the 2023 TD SYNNEX Direction of Technology Report

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