TD SYNNEX recently hosted its inaugural High-Growth Conference in Los Angeles to explore latest in AI, security, cloud and other technologies that are driving innovation. From energetic mainstage sessions and breakouts to exciting announcements like TD SYNNEX’s new Partner Loyalty program and Destination AI™ enhancements, there was a lot of action to cover. Rich Freeman of Channelholic was onsite to capture the latest and shared about it in his weekly newsletter and MSP Chat podcast. Keep reading to get the scoop!
Channelholic: TD SYNNEX Brings B2C Rewards to B2B Relationships
At the High-Growth Conference, TD SYNNEX launched its Partner Loyalty program, available now to North American Advanced Solutions partners. This initiative is designed to boost and reward partner ecosystem engagement and incentivize sustained growth by connecting partners with specialized resources, sales support and skills-building opportunities. Freeman discussed the new program with Calhoun McKinney, Senior Director of Advanced Solutions and Go-to-Market Strategy and Enablement:
“Especially in an industry like ours where there’s a lot of choice, they (partners) want to feel that the investment of their time and dollars is valued.”
See what else the media is saying about our Partner Loyalty program:
- Channel Futures: TD SYNNEX Expands Partner Incentives in AI Push
- Channel E2E: TD SYNNEX Launches Partner Loyalty Program to Drive Growth and Engagement
- MSP Success: TD SYNNEX Debuts New Partner Loyalty Program
- ChannelPro Network: TD SYNNEX Accelerates Innovation and Growth Through New Partner Loyalty Program
Channelholic: A Useful Reminder from TD SYNNEX: AI Starts with Infrastructure
TD SYNNEX also announced the next evolution of its global, industry-leading Destination AI™ program onstage at the High-Growth Conference. The enhancements introduce new enablement resources and methodology designed to modernize partners’ go-to-market strategies and capitalize on the growing demand for AI-enabled solutions. Freeman sat down with Ed Morales, North America Vice President of AI and Digital Transformation Strategy, to dive deeper into the updates.
“Without the infrastructure, you really can’t deploy it (AI) fully and actually realize the full opportunity that the AI application will provide. We believe that there’s an opportunity in developing that infrastructure.”
See what else the media is saying about Destination AI™:
- Channel E2E: TD SYNNEX Updates Destination AI Program with Tools to Align Partner Strategy and Growth
- Channel Vision: TD SYNNEX Updates Destination AI Program
- MSP Success: TD SYNNEX Previews Next Phase of Destination AI
MSP Chat Podcast: Human to human
Freeman and his co-host Erick Simpson recorded an episode of their MSP Chat podcast at the High-Growth Conference with TD SYNNEX’s Jessica McDowell, SVP, North America Marketing and Digital Customer Success, In the episode, they discussed the AI opportunity, the essential role of partner communities and loyalty programs and the changing role of distribution.
“You have all this digitization of behind-the-scenes interactions happening. But at the end of the day, people still crave that face-to-face, that human element. We’ve gotta find the balance ourselves. And I think it starts with making sure that we’re creating opportunities for people to be face-to-face and to have those conversations.”
– Jessica McDowell
Listen to the full episode here!
