Jessica McDowell, SVP, NA Marketing & Digital Customer Success, recently appeared on the Partnerships Unraveled podcast to discuss what the channel should expect in 2026. The discussion was framed around findings from TD SYNNEX’s fourth annual Direction of Technology report, exploring how the channel is evolving beyond transactional resale, why service-led models are pulling ahead and what partners must do to compete amid growing AI adoption, talent shortages, and increased market pressure.
Jessica McDowell, Senior Vice President, North America Marketing and Digital Customer Success at TD SYNNEX, recently joined the Partnerships Unraveled podcast by Channext to discuss how distribution is transforming into a strategic growth engine for the channel.
In the conversation with host Alex Whitford, Jessica shared how distributors are moving beyond logistics to become true enablers of partner success. She highlighted the importance of turning data into actionable insights that fuel personalized engagement at scale, and how TD SYNNEX is helping partners capture opportunities faster through marketing-as-a-service models.
Jessica also spoke about the growing role of AI in reshaping partner engagement, creating new ways to meet partners where they are with smarter, more tailored experiences. Drawing on her cross-functional background, she emphasized that success in today’s channel comes from combining scale with agility — and ensuring marketing support is as dynamic as the solutions themselves.
The discussion underscored a powerful theme: distribution is no longer about simply connecting products, but about orchestrating growth, innovation, and meaningful partnerships across the ecosystem.
