Today’s cloud buyers expect the same convenience, speed, and control they experience across the rest of their digital lives. Self-service is no longer optional—it has become a core requirement for how customers discover, purchase, and manage cloud services.
For partners, meeting this expectation is essential to staying competitive while scaling efficiently.
StreamOne® White Label Storefronts are fully branded, self-service cloud marketplaces that allow partners to give customers direct access to cloud purchasing and management—while the partner retains full control over branding, pricing, and the customer relationship.
Why Digital Self-Service Matters to the Channel
Across the market, customers increasingly prefer to:
- Manage subscriptions in real-time
- Make independent purchasing decisions
- Resolve routine tasks without waiting on support teams
This shift reduces friction for customers—but it also creates operational pressure for partners. Without the right platform, scaling self-service can increase complexity rather than reduce it.
StreamOne® White Label Storefronts are designed to solve this challenge by extending automation directly to customers through a partner branded digital experience.
Built to Drive Partner Growth
StreamOne® White Label Storefronts are purpose-built to help partners scale their cloud business without adding operational overhead. They deliver measurable business outcomes across three critical areas:
1. Increase Revenue per Customer
StreamOne® White Label Storefronts help partners increase average order value and customer lifetime value by enabling intelligent, rules-based cross-sell and upsell recommendations at key points in the buying journey. Everyday transactions become opportunities for incremental revenue—without additional sales effort.
2. Improve Operational Efficiency
Routine tasks such as purchasing, provisioning, subscription changes, renewals, and billing are shifted into a self-service experience. This reduces manual work, lowers support volume, and allows partner teams to focus on higher value, more strategic customer engagements.
3. Maintain Full Brand and Business Control
Partners retain complete control over branding, product visibility, pricing, and customer access. Storefronts can be tailored by customer type, geography, or segment—ensuring the right experience for the right customer, every time.
Intelligent Commerce Powered by Rules & Recommendations
Recent enhancements in StreamOne®, the automation engine behind StreamOne® White Label Storefronts, further strengthen partner value.
The Rules & Recommendations engine allows partners to apply business-defined logic that governs:
- Which products, plans, and features are visible to specific customers
- Automated cross-sell and upsell suggestions based on customer behavior and purchase history
These capabilities help partners drive smarter selling while maintaining governance—using data and automation instead of manual effort.
Designed for Scale, at No Cost
StreamOne® White Label Storefronts are provided to partners at zero cost, with no deployment or maintenance fees.
Partners can:
- Launch quickly using predefined templates
- Configure custom storefronts aligned to their business model
Additional capabilities include:
- Complete branding and custom URLs
- Role-based access control for customer users
- Multi‑language and multi‑currency support
- Built-in support ticket and work queue management
- End-to-end visibility across purchasing, subscriptions, billing, and reporting
The result is a scalable cloud commerce platform that grows with your business.
Partner Impact in Action
Partners are already using StreamOne® White Label Storefronts to deliver the self-service experiences customers expect.
“When [StreamOne®] White Label Storefronts became available, we immediately jumped on board to provide a ‘manage my cloud’ experience to our customers. Our customers are able to manage their cloud directly from their own desktop.”
— Bryan Tuttle, President, CodeRight
Turn Self-Service into a Competitive Advantage
StreamOne® White Label Storefronts don’t just meet customer expectations; they help partners scale efficiently, grow recurring revenue, and differentiate in a crowded cloud market.
With StreamOne®, partners can deliver the digital self-service experience customers want—while building a stronger, more profitable cloud business.
Frequently Asked Questions
What are StreamOne® White Label Storefronts?
StreamOne® White Label Storefronts are partner-branded, self-service cloud marketplaces that allow customers to directly discover, purchase, and manage cloud services, while partners maintain full control over pricing, branding, and customer relationships.
Who are StreamOne® White Label Storefronts designed for?
StreamOne® White Label Storefronts are designed for channel partners such as managed service providers (MSPs), value-added resellers (VARs), and solution providers who want to scale cloud sales and management without increasing operational complexity.
What can customers do through a StreamOne® White Label Storefront?
Customers can purchase cloud services, manage subscriptions, make changes in real-time, view billing information, and access support through a single, branded digital experience.
Is there a cost to deploy StreamOne® White Label Storefronts?
No. StreamOne® White Label Storefronts are provided to partners at zero cost, with no deployment or maintenance fees.
How do StreamOne® White Label Storefronts help increase revenue?
They enable automated cross-sell and upsell recommendations, improve customer retention through self-service convenience, and create a frictionless buying experience that supports recurring revenue growth.
About StreamOne®
StreamOne® is TD SYNNEX’s global cloud management platform, putting partners in control through data-driven decisions, rich customer insights, and solutions aggregation. It supports the end-to-end digital journey for partners, accounting for how they globally acquire, purchase, manage, bill, and support customers.
To sign up to receive more information, visit tdsynnex.com/StreamOneIon.
