Originally launched nearly 10 years ago, the TD SYNNEX MyShop platform transformed the way resellers of any size could provide customers the opportunity to browse product catalogs, request quotes, or make a purchase, all of which was conducted on the reseller’s website and in their online environment.

Now, nearly a decade later, TD SYNNEX has relaunched its MyShop e-commerce platform for U.S. partners with industry-leading enhancements and updates, including virtual commerce (v-commerce) and artificial intelligence (AI) features.

Bob Stegner, Senior Vice President of Marketing, Technology Solutions North America, on the relaunch:

“The buyer’s journey has evolved significantly in recent years, with a much bigger focus on self-service and customized experiences. Resellers need to cater to those expectations and evolve with those demands. TD SYNNEX is celebrating 10 years of supporting end-user engagement and conversions with innovative features only available with the MyShop e-commerce platform.”

Growth in E-Commerce and the Buyer’s Journey

Since the MyShop platform was launched 10 years ago, the world of commerce has undergone a revolutionary transformation. When MyShop was introduced, e-commerce was on the rise, and since then, it has evolved from a convenient alternative to traditional retail into a global movement that has reshaped the way we shop, connect, and do business.

One of the most remarkable aspects of the e-commerce boom has been the sheer scale of online marketplaces. The convenience of shopping from home, coupled with the breadth of options and competitive pricing, has won over countless customers. Mobile commerce, or m-commerce, has also played a pivotal role in this evolution as well.

With the proliferation of smartphones and the development of user-friendly apps, people now shop on the go, from anywhere in the world. Adding to that, social media platforms have become powerful e-commerce channels, enabling businesses to showcase products and connect with customers directly.

And now, e-commerce innovations like augmented reality shopping and AI-powered product recommendations have become almost mainstream. As we look back at the last decade, it’s clear that e-commerce’s growth is nothing short of astounding.

The TD SYNNEX MyShop platform helped lead the charge a decade ago, and new innovations and enhancements show that it’s leading the charge today, too.

New MyShop E-Commerce Platform Features Leading Technology

The relaunch of the MyShop e-commerce platform includes cutting-edge developments. One of those enhancements is a v-commerce experience that utilizes virtual and augmented reality technology to deliver an immersive, 3D shopping experience for various products, services, and solutions.

New AI features have been implemented to meet the rapidly expanding e-commerce landscape. This customized AI solution transforms a typical chatbot into an extension of the organization’s domain expertise. As customers engage with this AI-powered shopping assistant, it becomes adept at uncovering preferences and needs, delivering a more personalized shopping experience.

MyShop also features Custom Solution and Product Configurators, allowing users to customize the components of a solution or features of a product so that the final configured outcome meets their business needs.

Additional features and enhancements include:

• Full integration of the combined TD SYNNEX portfolio.
• Added reporting, data, and analytics capabilities.
• Enhanced search functionality and capabilities.
• Direct integration capabilities into the partner’s CRM or ERP.
• Vendor-specific shops, seamlessly integrating product portfolios into one integrated experience.
• Custom Punchout capabilities to streamline the procurement process.

Bob Stegner, on the evolution of MyShop:

“MyShop was originally created to help SMBs and other organizations develop a sophisticated e-commerce web shop without the added costs and labor typically associated with such projects using multiple third parties. Today, we’re providing solutions for any organization to meet the ever-changing e-commerce marketplace demands in efficient and effective ways. MyShop is not just a website; it’s a gateway to the future of e-commerce shopping.”

Learn more about the TD SYNNEX MyShop platform by visiting the MyShop home page, and get the latest technology industry news on the TD SYNNEX LinkedIn and Instagram pages.