Sergio Farache, Chief Strategy and Technology Officer at TD SYNNEX, recently joined the Partnerships Unraveled podcast to share insights from his journey as a serial entrepreneur to global distribution strategist. He reflected on how early experiences instilled him with a mindset of perseverance and innovation. Sergio emphasized the importance of connecting diverse operational functions to create scalable strategies, explaining that success lies in setting clear frameworks that drive operational excellence:
“The scale (of your business) is critical. And you cannot achieve a reasonable scale without operational efficiency. It’s a fundamentalelement that needs to rule the entire way you go to market.”
The conversation also explored how TD SYNNEX is enabling partner growth through investments in operational efficiency, data intelligence and AI enablement. Sergio pointed to the TD SYNNEX’s StreamOne platform as a key example of how automation and self-service tools help partners scale. He highlighted the use of predictive analytics within the company’s data lake to segment customers and surface growth opportunities, treating the install base as a strategic asset.
Looking ahead, Sergio sees the greatest near-term AI potential in infrastructure and agentic AI, citing Destination AI™ and the IBM Watson Gold 100 Program as ways TD SYNNEX is enabling partners to maximize AI investments. As the ecosystem continues to evolve, TD SYNNEX remains focused on equipping partners with the actionable knowledge and industry expertise needed to navigate accelerating innovation.
Listen to the full episode here!
