TD SYNNEX recently hosted over 2,000 attendees at its annual Vendor Summit and Inspire conferences in Greenville, South Carolina, to explore how to achieve bigger things through collaboration, innovation and partnership. The conference highlighted advancements in AI, security, cloud and more, along with ways TD SYNNEX is evolving to support adoption and monetization of these technologies.
Shaping the Direction of Technology
Ahead of Inspire, TD SYNNEX released its fourth annual Direction of Technology report to offer an in-depth look at the IT ecosystem based on feedback from 1,400+ global channel partners. The report findings were a cornerstone of the event content, including CEO Patrick Zammit‘s presentation where he outlined four megatrends shaping the IT ecosystem. CRN’s Joe Kovar was onsite to capture the insights in his article here.
Additionally, Joel Zaidspiner from ChannelPro Network took time onsite to discuss the Direction of Technology findings with Jessica McDowell, SVP, North America Marketing and Digital Customer Success. She gave the following advice to partners based on the results:
“Invest in skills, training, and enablement courses to make sure that they understand how to take things to market, how to build.”
Read the full article from ChannelPro Network here.
McDowell also connected with Channel Futures’ James Anderson to analyze the report findings, specifically the importance of specialization for continued success:
“[Partners] indicated their optimism is significantly due to specialized expertise and tailored solutions. So all roads are leading to the value of that specialization and the demand for very, very specific customer led outcomes.”
Read the full article from Channel Futures here.
More coverage of the Direction of Technology report can be found here:
- PCR: AI, Services and Specialization Drive Next Wave of Growth
- Digital Commerce 360: Report: AI and cybersecurity will drive IT market growth
Putting Partners First
At Inspire, TD SYNNEX unveiled PartnerFirst, an evolution of the company’s digital experience that unified TD SYNNEX platforms and capabilities under a unified global framework. Kovar spoke with Nate Herz, SVP & CIO, North America, about the new capabilities PartnerFirst introduced in North America:
“We’re talking about things like being able to search for hardware and cloud products, being able to search for traditional orders and subscriptions, being able to order hardware and cloud together in one shopping cart. … These are things that partners have been asking for and things that are delivered in our PartnerFirst platform.”
You can read the full story from CRN here.
Channelholic’s Rich Freeman also spoke with Herz about PartnerFirst, specifically around the core purpose of the evolved platform strategy:
“We really believe that the power of TD SYNNEX working with the partner community is people plus technology. It’s not one or the other. … The way that we’re approaching this is not to reduce the personal element that we have in working with partners. It’s using the technology to augment the human-to-human relationship.”
You can read the full story from Channelholic here.
Additional coverage about PartnerFirst can be found here:
- ChannelPro Network: TD SYNNEX’s PartnerFirst Platform Delivers Digital Power for MSPs
- Channel E2E: TD SYNNEX Unveils New PartnerFirst Portal to Better Serve Channel Partners
- Channel Vision Magazine: TD SYNNEX Introduces PartnerFirst Unified Platform
- Digital Commerce 360: AI and Digital Platforms Fuel Q3 Growth for TD SYNNEX
Pioneering the AI Frontier
TD SYNNEX also announced a first-of-its-kind AI-focused internship program called AI Pioneers that cultivates next-gen AI/ML talent to deliver real-world use cases that drive vendor and partner success. Todd Weiss from ChannelE2E spoke with Shannon Cronin, Director, AI and ISV Alliances, about what drove the program’s creation:
“In other areas of our business, we have seen great impacts from interns who bring innovative skills and perspectives that make our organization better. From this, we came up with AI Pioneers to bring the results from our interns to a high-need technology area with AI-specific engineering skills, data science, and DevOps skill sets.”
Read ChannelE2E’s story here.
Additionally, Sarah Jordan from MSP Success connected with Ed Morales, VP, High-Growth Strategic Business Enablement, about the true value behind the use cases developed by TD SYNNEX AI Pioneers:
“End customers that have been deploying and creating their own AI tool sets have been failing more often, because they haven’t defined the outcome. … What’s been successful are things that have been purpose built for an outcome. These use cases we have are now purpose built to deliver an outcome. Instead of trying to develop something for their end customer, we can now position these use cases for discrete customer types, based on verticals and customer size, for them to be delivered to that customer.”
Read MSP Success’ full story on Inspire here.
Additional coverage around AI Pioneers can be found here:
Extra, extra!
Several industry podcasters also attended TD SYNNEX Inspire – you can listen to their episodes from the conference below!
