According to the Canalys Special Report on Managed Service Provider (MSP) Trends and Predictions for 2025, managed services are projected to experience a 13% growth in 2025, reaching a global market value of US $595 billion.
As MSPs prepare for this growth, we’re here to simplify the journey while highlighting key opportunities to help them succeed.
In this next installment of our Newsroom article series, we expand on our conversation of Sergio Farache, TD SYNNEX’s Chief Strategy & Technology Officer, and Richard Tubb, MSP Expert and Industry Consultant. We share more from their insightful conversation, diving even deeper into the strategies shaping the MSP landscape.
This time, we are focusing on TD SYNNEX’s comprehensive suite of solutions designed to empower MSPs, helping them overcome challenges, drive business growth, and stay ahead in an evolving industry.
This article is a transcript of an interview conversation. The content has been edited for clarity and brevity.
For those unfamiliar with TD SYNNEX, how does the company support MSPs?
TD SYNNEX has been evolving our MSP support for years, recognizing that no two MSPs are alike. Each has unique needs based on size, maturity, and market focus, so our flexible approach provides tailored solutions for every stage of growth.
Our program is designed to enhance efficiency and accelerate business growth. We offer white-label services to fill delivery gaps, along with multi-product activation and training to streamline operations, reduce costs, and improve IT support and infrastructure management.
A common misconception is that serving MSPs only requires software. In reality, MSPs need a complete edge-to-cloud portfolio that includes hardware, software, and services. We ensure our portfolio meets these diverse needs, helping MSPs deliver end-to-end solutions.
Strategic partner development and enablement is a priority. Keeping pace with evolving technology can be costly and complex, so we simplify adoption, streamline certification, and go beyond training to help MSPs build expertise in security, cloud, data, and AI. Through Practice Builder, we enable MSPs to not only learn but also develop full-fledged practices – from strategy and design to execution and technical capability.
Additionally, we provide marketing support with digital tools to refine messaging and target key customer segments. Our financial services offer flexible terms, and our white-label solutions help MSPs scale efficiently. At the core of all this is StreamOne®, our platform that seamlessly supports these efforts, empowering MSPs with the tools and resources they need to thrive.
How are MSPs evolving their go-to-market strategies, and what trends are you seeing?
As we discussed, digital transformation is now essential for businesses of all sizes, including MSPs. End users, especially younger generations, expect seamless, self-service experience – they prefer not to call just to adjust a software subscription.
To meet this demand, we designed our platform with interoperable architecture, enabling partners to integrate digital capabilities at any stage. We support two approaches:
- White-Label Marketplace – A turnkey solution for MSPs who want a fully branded digital storefront without the complexity of development. Partners can transact existing platform products or create and sell their own services.
- API-Driven Customization – For MSPs seeking more control, our APIs allow seamless integration with their own systems while leveraging our platform’s transactional and provisioning capabilities.
These options ensure MSPs can deliver the digital experiences customers expect on their own terms.
Infrastructure as a Service (IaaS) presents growth opportunities but also management challenges. What advice do you have for MSPs navigating this?
StreamOne® goes beyond basic billing by processing usage data at a granular level in real time.
By integrating a robust billing engine, we offer MSPs near real-time visibility into service consumption, enabling:
- Budgeting and Alerts – Set thresholds and receive notifications to prevent unexpected costs.
- Trend and FinOps Analysis – Optimize spending with detailed insights and proactive cost management.
- Enhanced Advisory Role – Shift from a seller to a trusted advisor by helping end users reduce costs and optimize consumption.
When combined with our white-label marketplace, MSPs can deliver a seamless, transparent billing experience directly to their customers, strengthening engagement and trust.
Cybersecurity is a top concern for MSPs. How is TD SYNNEX helping with security operations?
Our platform enables MSPs to monitor and act on security threats, offering essential capabilities for small and midsize businesses (SMBs) that lack high-end Security Information and Event Management (SIEM) solutions. While we don’t compete with advanced systems, our comprehensive security portfolio strengthens protection at every level.
MSPs can build expertise through Channel Academy, earning badges to validate security competencies. Our Security Practice Builder helps MSPs develop and scale their security offerings with the right tools and strategies.
To support proactive security measures, we offer White-Label Security Assessments, providing in-depth evaluations and actionable insights to enhance end-user security.
For hands-on training, our Cyber Range, a multi-million-dollar facility, lets MSPs test security concepts, simulate cyber threats, and engage in ethical hacking in real-world scenarios.
Additionally, our platform integrates Security Operations (SecOps) capabilities, helping MSPs streamline security operations effectively.
Whether an MSP is just starting or already advanced, we provide the tools and support to enhance security capabilities. And for those confident in their expertise – we welcome you to come test your skills against our Cyber Range hackers!
How does TD SYNNEX evaluate vendors to ensure they align with MSP needs?
Absolutely, and that’s a crucial factor. We take a comprehensive approach when evaluating potential partnerships.
First, we assess the company’s market presence and operational capabilities, ensuring they have the visibility and infrastructure to support MSPs at scale. We analyze market trends and determine how well the company aligns with those trends – are they a disruptive innovator, or a well-established vendor poised for long-term growth?
Beyond that, we evaluate their readiness to engage with MSPs and partners. Not all companies have the necessary programs, structure, or personnel to support a true partner model. If they lack the right framework, creating momentum around them too soon could lead to unmet expectations.
We also measure the impact they bring to end users, ensuring their solutions drive real value. Finally, we assess their alignment with our values, security standards, and service delivery expectations – all critical for long-term success.
Once these criteria are met, we move forward with strategic alliances, launching go-to-market initiatives or supporting their transition to a full-fledged partner model when they’re ready.
This recap marks the second installment of our coverage of Sergio and Richard’s insightful conversation.
For more MSP news and insights, be sure to visit the TD SYNNEX Newsroom and follow us on LinkedIn. To see how StreamOne® can transform your cloud service management and elevate your capabilities, check out our website for the next steps.
