Make Your Voice Heard: 2024 Direction of Technology Survey Now Open

by Bobby Eagle
4 minutes read

The IT landscape is evolving at an unprecedented pace, and the 2023 Direction of Technology Report revealed transformative shifts. The report is based on an annual survey of technology resellers around the globe, and some of the groundbreaking highlights include: 

  • More than 75% of channel partners saw revenue growth. 
  • In just one year, partners offering AI/ML solutions grew a staggering 625%.
  • Partners’ plans to invest in AI/ML by 2025 grew more than 140%
  • Security was the top technology sold, the top skill set that partners were hiring for, and the top ranked issue of importance in two years’ time. 
  • Approximately 90% of security services were delivered through partner-led channels.
  • Respondents reported leaning on partners most significantly for business planning, managed IT services, public relations, and demand generation services. 

These shifts are not just numbers; they represent the dynamic nature of the IT Ecosystem. As we navigate these changing tides, it’s imperative to stay informed about the latest trends and developments, and the evolving needs of the industry.

Partners’ Voices are Catalysts for Growth

The 2024 survey is now open, and if you’re a technology reseller, this is your platform to voice your experiences, challenges and the opportunities you foresee in the technology ecosystem. Your participation is not just valuable, it’s essential. 

The Direction of Technology Survey takes about 10 minutes to complete, is completely anonymous and is conducted through our research partner Canalys.

The insights gathered will drive the development of the 2024 Direction of Technology Report, set to be published this fall. This year’s report will once again focus on three fundamental factors for technology ecosystem businesses:

  1. Anticipating and meeting end-user technology expectations
  2. Effectively managing technology ecosystem business operations
  3. Technology ecosystem engagement, enrichment and enablement

Make your voice heard and take the survey today

If you’d like to dive deeper into the findings from the 2023 Direction of Technology Report, download the global and regional reports, as well as the MSP Special Report, here.

On behalf of Canalys and the entire TD SYNNEX team, we look forward to receiving your response, learning from your feedback and sharing insights about the technology ecosystem.

Take the survey: 2024 Direction of Technology Survey

Additional survey languages:

English | Español (España) | Español (LAC) | Français | Italiano

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