Driving the Future of AI Through Dynamic Enablement and Integration

by Reza Honarmand
9 minutes read

At the beginning of the year, the technology industry witnessed a significant milestone as Copilot for Microsoft 365 became readily available across all sales channels, including through Cloud Solution Providers (CSPs). This move didn’t just mark a product release; it opened a gateway to a realm of possibilities for partners keen on delivering seamless, AI-driven solutions to their clients.

TD SYNNEX was featured in Microsoft’s recent blog “From vision to reality: Microsoft’s partners embrace AI to deliver customer value,” highlighting TD SYNNEX’s pivotal role as a distribution partner, emphasizing its commitment to enabling partners to leverage transformative AI tools like Copilot for Microsoft 365.

Microsoft’s blog, authored by Chief Partner Officer and CVP of Global Partner Solutions Nicole Dezen, featured TD SYNNEX’s role in the industry:

“One Microsoft distribution partner, TD SYNNEX, has already engaged more than 2,000 partners in its enablement journey for Copilot for Microsoft 365, demonstrating the industry’s eagerness to harness the potential of generative AI. With more than 500 individuals certified in the program, TD SYNNEX provides its partners with the technical and operational expertise, solutions and resources to help partners leverage Copilot’s capabilities and gain a competitive edge.”

What’s truly remarkable is TD SYNNEX’s commitment to equipping its partners with the knowledge and resources needed to leverage Microsoft Copilot effectively. However, building our enablement journey with Microsoft around AI does not stop there; it’s just the beginning.

Enhancing the Cloud Labs Experience: Integrating Microsoft Copilot

Recently, we launched TD SYNNEX Cloud Labs, a solution designed to accelerate the go-to-market process for vendors by providing a virtualized environment for Proof of Concept (PoC) demonstrations at cloud scale.

According to CSO Insights, 92% of buyers want to know how the product can add value early in the sales cycle. By delivering tailored solutions aligned with vendors’ product lifecycles, we empower them to accelerate market entry with efficiency and effectiveness.

Building upon the rollout of TD SYNNEX Cloud Labs, we are excited to unveil our latest offering that further enhances our commitment to equipping partners with the tools and support they need to thrive in today’s digital landscape. TD SYNNEX has integrated Microsoft Copilot for Microsoft 365 into the Cloud Labs Experience, enhancing accessibility to enablement and training for this transformative tool among partners of all scales.

Powered by technology infrastructure hosted on Microsoft Azure, this immersive Proof of Concept (PoC) demonstration and experience allows partners to engage in real-world workplace scenarios, including summarizing meetings and drafting agendas, effectively demonstrating Microsoft Copilot’s versatility across diverse tools.

Following the comprehensive training, partners can utilize the virtualized environment to provide enablement services to their end customers.

Further illustrating TD SYNNEX’s commitment and leadership role in the channel, Microsoft Copilot for Microsoft 365 is part of TD SYNNEX’s Destination AI program. By adding Microsoft Copilot enablement to Destination AI, partners can access enablement as well as a wide range of AI applications and services that run on Microsoft 365 and Azure, such as computer vision, natural language processing and data analytics.

We routinely enrich our Destination AI program, ensuring its accessibility to partners irrespective of their current stage in the journey or their geographic location.

Empowering Partners: Navigating the World of AI with Destination AI

In 2023, artificial intelligence (AI) and machine learning (ML) became household terms. Individuals began exploring firsthand how generative AI tools, which use ML to create original text and images, could be integrated into their daily lives. TD SYNNEX’s 2023 Direction of Technology Report shared how partners offering AI/ML solutions grew from 4% in 2022 to 29% in 2023 – a staggering 625% increase from 2022.

The Destination AI program consists of a strategic aggregation of our many AI services and resources available to help partners gain a competitive edge and stay ahead of the curve. This includes access to training, solutions, and services to support additional strategic opportunities and differentiation among competitors.

As the AI revolution gathers pace, unveiling fresh and enticing possibilities, our unwavering commitment remains clear: We are intent on supporting partners as the leading destination for enablement in the technology space.

To empower our partners in navigating this evolving technology landscape, we have crafted a comprehensive aggregation of AI services and resources:

  • Immersive Workshops and Training. Our partners gain access to enriching training courses, the Practice Builder framework, and a series of hands-on, in-person workshops. These resources are designed to equip partners with the essential skills and knowledge needed to cultivate a thriving AI business. 
  • Tailored Solutions for Vertical Markets. TD SYNNEX leverages its vertical market expertise to tailor AI solutions to specific industries and use cases. We work closely with channel partners to understand the unique requirements and challenges of different verticals and recommend AI solutions that address these needs.
  • Comprehensive Ecosystem Support. We offer an extensive catalog with over 40 AI vendors and growing ISV partnerships. As a solutions aggregator and distributor, we provide pre-validated, deploy-ready solutions and bridge in-house skill gaps with comprehensive services.
  • End-to-End Professional Services. Our end-to-end professional services and support are tailored to your AI journey. From strategic assessment and implementation to ongoing optimization and maintenance, our team of experts offers a comprehensive suite of services.

TD SYNNEX is at the forefront of AI trends circulating through the IT channel. We are intent on enabling partners to access, promote, and deliver AI solutions to their customers, ultimately accelerating their growth and success in today’s competitive AI market.


Interested in learning more about TD SYNNEX’s Copilot Cloud Labs Experience? Contact your local TD SYNNEX Microsoft Cloud Specialist or visit regional landing pages for AsiaEuropeLatin America and the Caribbean, and North America.

For more details about our Destination AI program, please visit LevelUp.

Also, we invite you to explore our Newsroom to learn more about how TD SYNNEX is leading AI innovation within the channel.

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