Innovation is critical for businesses today, and partners face increasing pressure to adapt and stay ahead of the curve. According to the TD SYNNEX Third Annual Direction of Technology report, many partners are grappling with increased competition and margin pressure (52%), and the need for ongoing technical education and digital transformation (48%).
Technology leaders understand that addressing these uncertainties require strong partnerships, increased skills sets and new ways of doing business to ensure that customers have access to the capabilities and services of tomorrow.
TD SYNNEX’s new North American Innovation Studio, developed in partnership with IBM, serves as a powerful resource that empowers partners to navigate these complexities. With hands-on support and expert guidance, the studio fosters collaboration and innovation, enabling partners to create tailored solutions for their clients’ unique needs.
What is the Innovation Studio?
Located in TD SYNNEX’s Clearwater, Florida headquarters, the Innovation Studio accelerates digital and business transformation for partners while exploring cutting-edge technologies such as AI, hybrid cloud and automation, creating proof of concepts that push the boundaries of what’s possible.
Key features include:
- Hands-on workshops and training sessions led by TD SYNNEX and IBM experts
- Opportunities to conduct compelling product demos and sales pitches
- Collaborative sessions for creating innovative solutions and proofs of concept
TD SYNNEX watsonx Gold 100 experts Dale Fulzenloger and Ryan Sullivan speaking with ASB Resources
Partner Success in Action
By leveraging the Innovation Studio and dedicated support through the watsonx Gold 100 Program, partners are harnessing the technical, sales and marketing skills needed to achieve IBM’s Gold-tier status. With access to TD SYNNEX and IBM experts, they can deliver results-oriented solutions and client outcomes to differentiate themselves in the market.
The Gold 100 program provides partners with the support and guidance they need to thrive in the AI market and confidently explore the opportunities of IBM watsonx solutions to position themselves as trusted experts for their clients.
Kirsteen Lankford, Vice President of Sales at Emergent, LLC, shares:
“Participating in IBM’s watsonx Gold 100 program has been a great experience for Emergent. We are excited about watsonx’s AI capabilities and the ability they will have to innovate and scale solutions in ways we haven’t before. The support from TD SYNNEX and IBM have been exceptional, providing us with the insights and technical guidance necessary to fully leverage the partner program. Emergent is looking forward to delivering more value to our clients and staying ahead in an increasingly competitive market.”
TNET (TrustNet Technologies) is also leveraging IBM watsonx to deliver innovative AI solutions across retail, fintech and financial institutions. By utilizing watsonx, TNET helps clients streamline HR operations, enhance data analysis, and drive informed decision-making, solidifying its role as a trusted AI advisor.
The Innovation Studio is also a core component of TD SYNNEX’s Destination AI™ initiative, reinforcing our commitment to our partners throughout their AI journey. We understand the complexities of navigating the AI landscape, and we’re dedicated to providing personalized support that helps deliver successful AI solutions.
For more information on the Innovation Studio, or to schedule a visit, reach out to IBM-Team@tdsynnex.com
