In the News: “How MSPs Can Redefine Value in the IT Channel’s Next Era” by Francisco Criado for ChannelPro Network

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As AI reshapes cloud, infrastructure, data and security all at once, Francisco Criado, SVP, Security & Cloud, shares in his recent article for ChannelPro Network that MSPs need to redefine their value by leading with specialized expertise, stronger ecosystem collaboration and a sharper focus on real business outcomes for clients.

Criado’s article offers a timely look at why transactional models are no longer enough and why the partners that can simplify complexity, guide smarter infrastructure decisions and prove ROI will be the ones that win.

Read the full article here.

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