TD SYNNEX recently announced its newly signed strategic collaboration agreement (SCA) with Amazon Web Services (AWS), which is designed to accelerate AI adoption, cloud migration and modernization, and marketplace growth across North America, Latin America and the Caribbean. The agreement made headlines across the channel with articles diving deeper into what the new agreement really means for partners.
CRN: TD SYNNEX, AWS Sign Agreement To Advance Cloud, AI Adoption
In a recent article, CRN interviewed TD SYNNEX’s Jan de Kok, VP, Global AWS Lead & FinOps Go-to-Market, exploring how the SCA between TD SYNNEX and AWS will support partners long-term:
“This is not the typical ‘go big’ agreement which basically focuses on measuring incremental revenue. This is more focused on the long-term impact of driving behavior and building a practice within SMBs, particularly AI practices. It’s building a practice of not only how to implement AI, but also how to use it and how to sell it.”
CRN also spoke with Benjamin Tosado, founder and CEO of Deep Blue Cloud Computing and TD SYNNEX partner, to get the partner perspective on how this agreement will benefit their business:
“For us to get access to things like AWS funding, to be able to access AWS partner-led support, to be able to get attention from AWS for a variety of different things as a small boutique partner, would be really hard. We would need a lot more head count and certifications than we have, a lot more documented success than we have in our three years since founding. We’ve got great documented success, but we don’t have 10 years’ worth as some of our competitors do. TD SYNNEX gives us an avenue through their relationship with AWS to leverage their track record and success to get access to all of those resources.”
CRN recognized TD SYNNEX as one of its “Five Companies That Came to Win” for the week of Aug. 29 for its AWS SCA agreement.
ChannelE2E: TD SYNNEX Expands AWS Collaboration to Empower SMB and Mid-Market Partners in the Americas
ChannelE2E also covered the announcement, detailing what it means for SMB and mid-market partners. De Kok also shared how TD SYNNEX’s Americas SCA with AWS expands upon its European AWS SCA:
“While both agreements share the same overarching goal – to enable partners to grow their cloud practice while adopting leading AWS solutions and driving business outcomes – they are each tailored to fit regional needs. In the Americas, we’re putting a sharper focus on AI adoption, cloud migration, modernization, and helping partners scale through AWS Marketplace. It’s especially geared toward SMB and mid-market partners. In Europe, the emphasis is on SMB and public sector growth, with additional focus areas like managed and migration services. The structure and level of investment are consistent across both, with joint initiatives designed to simplify access to AWS and accelerate partner success.”
Channel Insider: TD SYNNEX Signs SCA With AWS, Deepens Partnership
Channel Insider also spoke with de Kok about the AWS SCA, and he shed light on which partner types will benefit the most from TD SYNNEX’s expanded AWS support:
“We are meeting partners where they are this moment. Many know that there is an opportunity in AI but don’t know how to build practices around it. We have an AI Practice Builder offering that helps our partners consider how they can build a practice around AI, because it changes how pre-sales motions and services are constructed. Those partners in particular, I think, are going to benefit the most from what we can do because of this new SCA.”
Read on!
TD SYNNEX’s AWS SCA for the Americas was also covered in the following publications:
- Channel Futures: TD SYNNEX Teams with AWS to Accelerate AI Adoption
- Channel Vision Magazine: TD SYNNEX Signs SCA With AWS for Cloud, AI Adoption Across the Americas
- IT Digest: TD SYNNEX & AWS Partner to Drive Cloud & AI Growth in Americas
- Technology Reseller: TD SYNNEX Signs Strategic Collaboration Agreement with AWS to Accelerate Cloud and AI Adoption Across the Americas
The announcement also made waves across channel media in Latin America and the Carribean. Read more below:
- Infor Channel: TD Synnex e AWS firmam parceria para acelerar a adoção da Nuvem e da IA nas Américas
- Partner Sales: TD SYNNEX firma aliança estratégica com a AWS para acelerar a adoção da nuvem e da IA nas Américas
- ITSitio: TD SYNNEX firma un acuerdo de colaboración estratégica con AWS para acelerar la adopción de la nube y la inteligencia artificial en el continente americano
- IT Ahora: TD SYNNEX firmó acuerdo de colaboración estratégica con AWS
- Reseller Lat: TD SYNNEX y AWS escalan acuerdo estratégico a todo el continente
- Boletín de la Comunicación: TD SYNNEX firma un acuerdo de colaboración estratégica con AWS
- Centroamérica y Caribe IT: TD SYNNEX firma un acuerdo de colaboración estratégica con AWS para acelerar la adopción de la nube y la inteligencia artificial en el continente americano
- Channel News: TD SYNNEX y AWS aceleran la adopción de la nube y la inteligencia artificial
- Infochannel: TD SYNNEX y AWS aceleran la adopción de la nube en Latinoamérica
