The rise of independent software vendors, or ISVs, has been exponential in recent years, given the growth of software-as-a-service (SaaS), an increasingly digitized marketplace, the expansion of cloud-based software, among other factors.
ISVs are organizations whose primary function is to develop and/or sell software solutions but are not part of a primary hardware manufacturer.
As highlighted in the 2023 TD SYNNEX Direction of Technology Report, “Partners are appropriately focused on delivering the building blocks needed for their customers to take advantage of the potential of high-growth technologies. It’s clear that partners see that these technologies are here to stay and will forever change existing ways of operating businesses and interacting with one another.”
To support our focus on helping ISVs succeed in high-growth IT markets like cloud, security, data, and AI, TD SYNNEX has launched a new ISV Acceleration Program in North America designed to support every stage of an ISV’s lifecycle.
Helping ISVs at All Stages of Growth
The new program is designed to help ISVs of all sizes grow their businesses by providing them with access to TD SYNNEX’s extensive ecosystem reach, deep technical expertise, and marketing and sales resources. Benefits of the TD SYNNEX ISV Acceleration Program include:
- TD SYNNEX’s hyperscaler marketplace offers that are promoted via TD SYNNEX StreamOne marketplace to reach an ecosystem of thousands of resellers and MSPs.
- A new ISV co-sell program, in addition to the existing resell model, for new-to-the-channel and start-up ISVs to help them accelerate their sales through channel partners.
- Access to TD SYNNEX’s Channel Acceleration Bootcamp, which offers a channel readiness assessment and engaging live workshops to help ISVs develop their channel ecosystem and go-to-market strategy.
- Access to the newly launched TD SYNNEX Partner Health and Fitness Tool and new ISV-focused DemandSolv partner lead generation programs.
- A go-to-market approach to help ISVs position their offerings as part of a larger, integrated solution in high-growth markets.
“Through our industry-leading portfolio of vendors and dedicated cloud, data, and AI, and security business units, the TD SYNNEX ISV Acceleration Program will enable our partners to leverage these technologies and solutions to drive innovation and customer value in high-growth markets. We are proud of our track record of helping ISVs achieve their goals through our extensive partner ecosystem, and we look forward to helping them accelerate their growth and success in the channel.” — Shannon Warner, TD SYNNEX Vice President of Cloud & ISV Ecosystems
Partner Successes and Getting Started as an ISV
Feedback from newly launched ISV partners participating in the program includes New Relic and Vice President of Alliances and Channels, Jesse Clem, who had this to say:
“We are excited to partner with TD SYNNEX to bring Azure and AWS private offers to the market. This enables us to offer our customers a seamless and flexible way to procure our observability platform while bringing them the benefits of procuring through their marketplace of choice. TD SYNNEX is a trusted and strategic partner for us, and we look forward to expanding our reach and impact through their extensive channel network.”
TD SYNNEX co-sell partners are also excited for this increased focus on ISVs.
“This partnership will enable Gong to leverage TD SYNNEX’s reach and expertise as we continue to bring our revenue intelligence platform to more customers and partners. Together, we can help revenue organizations across industries and around the world drive business efficiency and growth.” — Eddie O’Brien, Senior Vice President of Partnerships at Gong
The TD SYNNEX ISV Acceleration Program is a unique opportunity for ISVs in North America. To find out more and get started, visit the ISV Program website.
