TD SYNNEX recently introduced PartnerLINK, a new specialized structure for its partner communities that will strengthen, empower and boost partner growth through intentional connection. PartnerLINK made headlines across the channel for its unique approach to preparing partners for market evolution through specialization. Read more below!
CRN: TD SYNNEX Debuts PartnerLINK Community With Focus On Specialization
CRN’s Joe Kovar interviewed TD SYNNEX’s Gary Palenbaum, EVP of Revenue and Customer Success, and Kristi Kirby, SVP of North American Communities, about the updated structure, how it differs from TD SYNNEX’s former communities strategy and what it brings to partners.
CRN shared that PartnerLINK will expand on CommunitySolv by offering improved market intelligence, lead generation and other new tools and directories aimed at helping partners better engage with each other.
Palenbaum described the strategy behind the new structure to CRN:
“Not everybody has the capabilities or the knowledge to do it all, and we want to bring that to the market. It’s not about customer, it’s not about SMB, it’s not about midmarket, it’s not about enterprise. It’s about what these partners can bring from a technology skill standpoint and how we can enable them to get there. We’re trying to get ahead of it, and we’ve lined up the communities to do just that.”
Kirby elaborated on the purpose of the new structure:
“We are making sure that we are readying our partners to meet the market before the market really gets here, and we’ve got a lot of dedicated support. And of course, that’s wrapped around a lot of services that are going to make an impact. That’s not necessarily taking from partner services but really augmenting what they have and what they need to support their end customers.”
Channelholic: TD SYNNEX Unveils the Missing LINK
Rich Freeman, who frequently attended past CommunitySolv events, also spoke with Kirby about the new structure. They reflected that communities are essential for keeping up with the fast-changing tech ecosystem, but the way we engage with them must evolve alongside the technology:
“That’s the beautiful thing with communities. They’re not a new concept in the sense that they’ve been around for a really long time. We said there’s no need to break that foundational formula, but how do we take that as a foundation and go ahead and enhance it?” – Kristi Kirby, SVP, North American Communities
There’s more where that came from!
Check out the stories below for more on PartnerLINK.
- Channel Futures: TD Synnex Replaces CommunitySolv with PartnerLINK
- ChannelE2E: TD SYNNEX Redefines Partner Communities with Targeted Support and Collaboration Framework
- Channel Insider: TD SYNNEX Introduces Specialized Community Structure
- Channel Vision Magazine: TD SYNNEX Intros Specialized Community Structure for N.A. Partners
