A New Wave of Innovation at Microsoft Ignite 2024

by TD SYNNEX
14 minutes read

As 2024 draws to a close, TD SYNNEX is reflecting on the success of Microsoft Ignite 2024, where our global teams came together to create an event filled with innovation, collaboration, and impactful discussions. Whether in-person in Chicago or supporting digitally from across the world, our co-workers played an integral role in showcasing the value of our Microsoft expertise and commitment to driving business growth.

Ignite 2024 was a milestone event, bringing together industry leaders to explore the latest advancements in AI, cloud, and security. Key highlights, such as Microsoft 365 Copilot and the powerful Copilot + AI Stack, are transforming how businesses leverage AI to boost productivity, streamline tasks, and create personalized experiences.

These innovations not only showcase Microsoft’s capabilities but also reflect TD SYNNEX’s unwavering dedication to providing our partners with the cutting-edge tools and support needed for success in today’s digital-first world.

Let’s take a closer look at some of the key highlights for TD SYNNEX during Microsoft Ignite, celebrating the groundbreaking technologies shaping the future of business and solidifying our role at the forefront of digital transformation.

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Global Spotlight Videos

Value of the TD SYNNEX and Microsoft Partnership

Daan Koppelmans, VP and Global Microsoft Lead at TD SYNNEX

Our collaboration with Microsoft transcends technology – it’s about empowering partners to thrive in a rapidly evolving digital landscape. This dynamic partnership fuels growth, delivers exceptional value, and drives innovation across the industry.

Simplifying Your Business with StreamOne®

Sergio Farache, Chief Strategy & Technology Officer at TD SYNNEX

StreamOne®, our global cloud platform, simplifies digital processes to deliver unmatched operational efficiency and excellence for partners. The addition of Microsoft Syndication expands our portfolio, streamlining the way partners discover and transact with new vendors, driving even greater business success.

Driving Growth through Talent Development

Reza Honarmand, SVP Global Hyperscalers at TD SYNNEX

Talent is the foundation of growth, and empowering your team drives business success. At TD SYNNEX, talent development stands at the core of our mission. Our Channel Academy provides a diverse range of technology-focused courses, equipping sales and pre-sales teams with the skills they need to excel.

Introducing Mae Assist

Jan Jofra, Global Cloud Practice Lead at TD SYNNEX

The fast-evolving technology landscape can make it challenging for partners to stay on top of all the innovations Microsoft brings to the table. TD SYNNEX developed Mae Assist to bridge the IT skills gap and provide partners with the tools they need to adopt cutting-edge technologies. Mae Assist simplifies this journey, putting these capabilities directly at partners’ fingertips.

Simplifying the Complex with Cloud Labs

Matt Hamilton, Director of the Global Solutions Factory at TD SYNNEX

TD SYNNEX’s Cloud Labs empowers Microsoft partners to deliver immersive Proof of Concept (PoC) experiences, spotlighting innovative solutions like Microsoft 365 Copilot. Designed to help customers explore features, validate decisions, and gain confidence, this streamlined environment accelerates go-to-market efforts and drives partner success.

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APJ Spotlight Videos

Unlocking Opportunity in AI

Sunil Golani, Sr. Director Cloud Solutions, APJ at TD SYNNEX

Harnessing AI is essential for driving transformative business success. The global Destination AI™ program enhances awareness, enablement, and support throughout the sales journey. In the Asia Pacific and Japan region, Solution Accelerators offer pre-built use cases to help partners explore and implement AI solutions.

Simplifying Azure Migrations

Damodar Rao Pathiwada, Senior Manager, Category Management, APJ at TD SYNNEX

While cloud migration can seem challenging, we simplify the process for our partners. With our advanced specialization, we provide powerful tools that assess and create tailored migration paths, even for the most complex workloads.

 TD SYNNEX Value for ISVs

Sunil Golani, Sr. Director, Cloud Solutions, APJ at TD SYNNEX

Driving growth across technology sectors is central to TD SYNNEX’s mission, with Independent Software Vendors (ISVs) being a key focus. Our ISV Solution Factory program is designed to support ISVs at every stage of their cloud journey, from migration to scaling up.

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Europe Spotlight Videos

Leveraging SOCaaS for Operational Efficiency

Stephanie Kaelin, Sr. Director Microsoft & Business Applications EMEA at TD SYNNEX

Cybersecurity is a growing priority for partners and customers, but not everyone is equipped to meet the demand. That’s why TD SYNNEX partnered with Chorus, a managed security services provider offering 24/7 Managed Extended Detection and Response (MXDR). This partnership ensures end customers are fully secure while empowering partners to expand their expertise, streamline operations, and unlock new growth opportunities.

TD SYNNEX Value for SAP Partners

Fred van het Nederend, General Manager-Sales Europe at TD SYNNEX

We help businesses unlock the full potential of Microsoft Cloud products to smoothly transition from on-premises to Azure Cloud. Our Center of Excellence in Europe offers specialized expertise in migrating and analyzing existing systems, guiding SAP partners through four streamlined phases to ensure an efficient migration.

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LAC Spotlight Videos (Featured in Spanish)

Cloud Labs Experience for Copilot

Camilo Fandino, Vendor Business Executive, LAC at TD SYNNEX

Copilot Cloud Labs is a customized solution that empowers partners to unlock the full potential of Microsoft Copilot. It offers hands-on experiences for both partners and their customers, with the added flexibility to tailor the solution to fit their specific needs.

Accelerating Growth for ISVs

Katherin Rojas, Manager, Vendor Business Microsoft MCA, LAC

The Edge program in Latin America and the Caribbean guides ISVs through every stage of their innovation journey, helping them strengthen go-to-market strategies, enhance operational efficiency, drive growth, and reduce costs. Available across all 13 countries with a Microsoft presence in the region, it offers valuable resources for success.

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North America Spotlight Videos

Investing in AI PCs

Jessica Ash, Vice President of MWP and DPS at TD SYNNEX

Now is the perfect time to start conversations around AI PCs. This is a prime opportunity to encourage customers to invest in these advanced devices and establish a strong AI practice. AI PCs offer powerful edge capabilities, allowing them to handle large language models and leverage artificial intelligence directly on the device.

Increasing Your Opportunities

Steve Groth, Director of Azure, U.S. at TD SYNNEX

We focus on creating opportunities that help businesses excel and stand out in the evolving technology landscape. The U.S. Data Center Optimization program, developed in partnership with Microsoft, empowers partners to seamlessly transition customers to Azure. This initiative delivers remarkable results, driving success and innovation for both partners and customers.

Security Services to Accelerate Growth

Tracy Holtz, BP, Cloud Solutions – Americas at TD SYNNEX

TD SYNNEX offers a full range of services and security solutions, from security assessments to complete implementation, with a strong focus on Microsoft offerings. This provides partners with a unique opportunity to expand their service capabilities and drive growth in the cloud market.

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At TD SYNNEX, we make IT personal and drive innovation through collaboration. Stay up to date with the latest industry news and insights by following us on the TD SYNNEX NewsroomLinkedIn and Instagram.

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