There have been some recent changes in the industry around Broadcom distribution agreements, which has opened new opportunities for VMware partners. As the most dependable and trusted distribution partner for Broadcom, TD SYNNEX offers a reliable and forward-thinking option for partners navigating these recent transitions.
Here’s why TD SYNNEX is uniquely positioned to support VMware by Broadcom partners.
A Proven Track Record in VMware Distribution
With 15 consecutive years as a trusted VMware distribution partner, TD SYNNEX brings unrivaled experience to the table. Over those 15 years, we’ve evolved alongside VMware’s changing priorities and platforms, ensuring that our partners always have the tools, enablement and support they need to succeed.
Our team of 40+ dedicated VMware professionals operates a streamlined quote-to-cash engine, enabling efficient configure, price, quote (CPQ) processing. This ensures that partners benefit from fast, accurate and seamless transactions every time—an essential component for keeping pace today and tomorrow.
Broadcom-Aligned Expertise and Customer Support
In anticipation of partner needs and expectations, TD SYNNEX has taken proactive steps to address partner needs; we hired more than 100 former VMware engineers and established a commercial end user customer post-sales support desk to handle level 1 and level 2 service requests.
This capability has been recognized internally by Broadcom, which frequently routes service requests to our team. Whether it’s resolving technical challenges or supporting account realignments, TD SYNNEX provides consistent, expert-level service to ensure minimal disruption for partners and their customers.
Tools for Growth and Recurring Revenue
TD SYNNEX offers partners access to RenewSolv automation, a powerful self-service platform that simplifies attach, renew and “load your own” opportunities. With proactive quoting capabilities and automated 90-60-30-day renewal notifications, RenewSolv helps partners improve customer retention and drive predictable recurring revenue.
Additionally, our Technical Enablement Program equips partners to succeed in Broadcom’s VMware model. With a Broadcom Knight on staff, we provide live and on-demand bootcamps, demos and sales training, ensuring that partners stay ahead of industry trends and technical requirements.
Exclusive Access to Broadcom’s Commercial ESG Business
TD SYNNEX is the exclusive distributor for Broadcom’s Commercial ESG book of business. This unique partnership gives our partners priority access to Broadcom solutions, enhanced support and a seamless experience—all key advantages in a competitive market.
Mike Heintzelman, SVP, Vendor Solutions at TD SYNNEX, highlights this commitment:
“This new agreement with Broadcom represents a great opportunity to continue to empower our partners and meet them where they are in their buying journey. Our team is extending our level of involvement through our expansive enablement resources and tools, demand generation efforts, and best-in-class technical support. It is our mission to be an accelerated extension of their team to ensure both ease and success for our partner community.”
Don’t Just Take Our Word For It
For many partners, Broadcom’s acquisition of VMware has brought significant changes and challenges. One Principal-Tiered VMware Partner shared their experience working with TD SYNNEX:
“The transition to the Broadcom model created both concern and risk to our customers and our core business in general. With evolving programs and the need for ongoing customer education and support, we required a distribution partner focused not just on maintaining our business but on ensuring stability with the new offerings and finding growth opportunities.
In this, we have leaned heavily on our relationship with TD SYNNEX. The team at TDS has stayed ahead of Broadcom’s redefined business model for VMware and done much to ensure customers’ understanding and acceptance of these changes. Additionally, with account changes and field realignments, TDS has stepped in as a valuable point of escalation. The partnership with the TD SYNNEX team has been invaluable.”
Supporting Partners Through Change
As VMware partners navigate the changes brought by Broadcom, TD SYNNEX is uniquely equipped to provide the stability, expertise, and tools they need to succeed. From technical enablement and automated renewal solutions to exclusive access and exceptional support, we are committed to helping partners thrive in this new landscape.
Ready to learn more? Visit our VMware Preferred Partner page to discover why TD SYNNEX is your logical choice for VMware by Broadcom distribution.
Additionally, see how TD SYNNEX recently expanded our Broadcom portfolio through new cybersecurity and software solutions.
