By Jaideep Malhotra, President – APJ, TD SYNNEX
In a rapidly evolving IT environment, no one succeeds alone. At Tech Data, progress starts by putting our partners, and the broader ecosystem at the centre of everything we do.
That means actively listening to your needs and aligning to your priorities. We act on your feedback to simplify the complex, bridge the skills and capability gaps, and accelerate partners’ go-to-market to deliver outcomes that matter. Tech Data’s annual Direction of Technology Report (DoT) plays a key role in this, capturing the voice of the channel and helping us shape our strategy.
Call to action: Share your insights and participate in this year’s DoT Survey.
Turning Feedback into Action
Through last year’s edition of the report, partners shared that AI, analytics, cloud, and security continue to lead their investment focus. Drawing on deep global and regional expertise, our Destination AI framework has been helping partners maximize opportunities irrespective of their AI maturity. From building awareness to developing use cases and supporting post-sales excellence, it provides tailored guidance at every stage of the AI journey.
Meanwhile, our StreamOne cloud platform has simplified how partners scale, with marketplace syndication, commerce APIs, and automation features that help accelerate cloud delivery and business growth.
At the same time, core infrastructure technologies remain critical. Endpoints, servers, and networks still form the backbone of digital enablement – with AI PCs in particular gaining momentum, and global shipments projected to surpass 100 million units this year.
Addressing Skill Gaps
As technologies evolve, partners are also telling us they need support in building capabilities, especially in AI/GenAI, cybersecurity, and networking. That’s where our Tech Center of Excellence (COE) and Digital Practice Builder (DPB) come in – offering technical depth, ready-to-deploy solutions, and guided learning that empower partners to deliver confidently and scale their practices faster.
Financing Growth with Flexibility
With tighter margins and scaling pressures, financial agility is also top of mind. Through Tech Data Capital, we’re providing flexible financing options across Australia, India, New Zealand and Singapore – enabling partners to fund services, close larger deals, and drive profitable growth. To date, we’ve supported deals ranging from USD 100,000 to over USD 20 million.
The Path Ahead
Growth opportunities exist, and a partnership with the right distributor is key to navigating the challenges and unlocking synergies for long-term success.
As the IT ecosystem evolves, the road ahead for Tech Data is clear: we are committed to leveraging our breadth of offerings across high-growth and core technologies to serve as the distributor of the future that enables partners’ agility, profitability, and success.
In this spirit, I invite IT channel partners to continue sharing your voice and take part in this year’s survey. Your insights will shape our 2025 Direction of Technology Report and help us deliver stronger outcomes for you and the IT ecosystem. Let’s keep building the future, together.
Be Part of the Conversation. Take the 2025 Direction of Technology Survey.
