Pioneer, meet Pioneer.
That’s how Caesar Zuluaga, Commercial Director of Comware S.A., an end-to-end solutions provider, describes the relationship between Comware and TD SYNNEX. For more than 10 years, these two companies have worked side by side to bring innovative solutions to the Colombian market and to the people who need them most.
In a new video interview, Caesar shares how the trust and passion built over the past decade have created a partnership that’s not only strong, but personal.
A Decade of Trust and Innovation
“We have been working with TD SYNNEX for over 10 years… Together, we can build the kind of relationships that lead to better business opportunities.”
– Caesar Zuluaga
Comware has been an established innovator in Colombia’s IT landscape for 50 years, and TD SYNNEX has been there to support the company’s evolution, while helping them scale and expand across Colombia for the past decade. This long-standing partnership allows Comware to:
- Deliver integrated, efficient IT solutions
- Offer more value to end customers
- Strengthen client retention and expand market share
Powered by Passion
“I am passionate about what I do… I describe the people at TD SYNNEX in the same way: they have the same passion and are driven by the same energy to pursue business.”
At the core of this relationship is a shared energy for driving mutual growth. Caesar leads his team with enthusiasm — and sees that same drive reflected in the TD SYNNEX team.
With hands-on support from engineers and commercial experts, Comware can confidently present complex solutions to clients, backed by deep product knowledge and distributor expertise from TD SYNNEX.
Making Market Expansion Look Easy
“TD SYNNEX has always been a pioneer in introducing new brands to the Colombian market. They make my work easier — supporting my commercial team and helping strengthen relationships with manufacturers. TD SYNNEX has always exceeded our expectations.”
According to Caesar, one of the greatest values TD SYNNEX brings to the table is access: new vendors, new technologies, and new ways to grow. This forward-thinking approach enables Comware to stay ahead of the curve and keep delivering the innovation their clients have come to expect.
While technology changes fast, one thing remains constant for Caesar: the importance of sincerity in business. That’s what makes the partnership with TD SYNNEX special. It’s not just about doing business — it’s about building trust, sharing success, and growing together.
