At TD SYNNEX, we are customer-obsessed. That obsession comes with a commitment to understanding the people behind the business, fostering long-term partnerships, and creating value that goes beyond the transaction. That commitment comes to life in our relationship with SANTEC Corporation, a Japan-based IT provider celebrating its 50th anniversary this year.
Leaders from SANTEC have recently shared how our team has supported them not only with technology solutions—but with community, connection, and trust.
A Partner Beyond Products
“TD SYNNEX connects us to their ecosystem… By sharing success stories, new products, and more with other businesses in this kind of community, we can find more success in our sales locations.”
— Kenji Yamada, President, SANTEC Corporation
SANTEC serves customers across different industries, offering tailored information, advice and IT solutions designed around each client’s unique business goals. While many partners simply provide products, SANTEC values how TD SYNNEX provides perspective—connecting them to an ecosystem of retailers, vendors, and experts that help uncover new business opportunities.
By facilitating these connections and sharing proven practices from across the channel, TD SYNNEX helps SANTEC stay ahead of market trends and evolve with confidence.
Simplifying the Complex
“They’re a one-stop solution, which simplifies things for us… They truly create a connection between us and them, so I feel like I can consult them in full confidence.”
— Masaki Fukumy, Sales Manager, SANTEC Corporation
With so many moving parts in technology, simplicity is powerful. Masaki Fukumy describes how TD SYNNEX serves as a bridge—streamlining the connection between SANTEC and key manufacturers, which accelerates the solution-building process and creates more direct, productive partnerships.
This clarity has helped SANTEC focus on what matters most: delivering value to their own customers.
Consulting with Intention
“It’s really important to build a relationship and give consultation on the needs a company has… Where is our client headed? What is their strategy?”
— Kei Takahashi, Senior Director, Marketing & Services, TD SYNNEX
TD SYNNEX’s Kei Takahashi highlights the importance of curiosity and care in client relationships. At TD SYNNEX, that means asking questions that go deeper—understanding where a customer is today and where they want to go next. From in-person visits and co-hosted events to peer networks like CommunitySolv (recently renamed PartnerLink), TD SYNNEX offers platforms that spark new ideas and create shared value.
This partnership-first mindset builds trust and turns daily interactions into long-term strategic progress.
Trust Beyond the Walls of the Workplace
“Even in our private lives, we create a connection even outside of the workplace. They lay the groundwork to form an approachable bond.”
— Masaki Fukumy
Perhaps the most powerful part of the relationship is the personal connection. TD SYNNEX and SANTEC have built a foundation that makes open, honest collaboration feel natural and enjoyable. That mutual respect leads to more trust, better conversations, better decisions, and ultimately, better outcomes.
“We’d like to continue being a company that provides the most effective IT solutions to our customers… I hope we can continue growing alongside TD SYNNEX.”
— Kenji Yamada
As we celebrate SANTEC’s first 50 years and look forward to its next 50 years, we’re honored to be part of their journey. Their story is a testament to the power of partnerships built on purpose—and a reminder that in our increasingly digital world, it’s the human connections that drive the most meaningful innovation. That’s how we’re Making IT Personal.
