TD SYNNEX recently hosted over 2,000 attendees at its annual Vendor Summit and Inspire conferences in Greenville, South Carolina, to explore advancements in AI, security, cloud and other technologies that are driving innovation. CRN and MSP Success were on-site to capture insights and perspectives from TD SYNNEX leaders and partners.
CRN: TD SYNNEX Exec: We’re Here To Help Partners With AI, Skills-Building, Regulatory Concerns
At Inspire, TD SYNNEX launched its third-annual Direction of Technology Report, which provides valuable insights on trends impacting vendors, partners and end users. This year’s report captured feedback from over 1,000 reseller partners in more than 60 countries, assessing their performance, outlook and expectations for the next year and beyond.
CRN covered the report’s findings through an interview with Calhoun McKinney, Senior Director of Advanced Solutions and Go-to-Market Strategy and Enablement.
“What we see is partners communicating, ‘Hey, we need support from services to continue to drive more profit. We need help with skills-building. We need guidance on navigating ESG [environmental, social and governance] policies, regulations, and the dynamic market overall that we’re experiencing.’ This really validates the need for partnership. And you’re going to see that throughout the report.”
Read the full article here.
CRN: TD SYNNEX’s Reyna Thompson On Helping Partners ‘Figure Out How To Monetize AI’
CRN also spoke with Reyna Thompson, TD SYNNEX’s incoming North American President, about her strategic vision for the region in the next year and how monetizing AI is a key focus.
“We’ve been investing in AI for years, and it was the culmination of all that effort that led us to launch our Destination AI program about a year ago,” she said. “We’ve continued to add to that. We’re investing in technical resources. We’re investing in a practice builder program so partners can, at any point of entry, start their AI journey. We’re investing in proof-of-concept labs. We’re investing in in people who can build the ecosystems that surround a lot of those AI places.”
You can read the full interview here.
MSP Success: AI Takes Center Stage at TD SYNNEX Inspire: New Leadership, Strategies, And Opportunities
In this article, MSP Success shared themes from CEO Patrick Zammit’s keynote, which emphasized TD SYNNEX’s focus on operational excellence and enabling partner growth:
“We see ourselves as a critical partner and we are focused on two things for our partners. One, the experience. We want to be the easiest distributor to do business with. We want to make sure that we help you transform. …We know that operational excellence is very important to you. And so we are going to continue to evolve, invest in our systems and our processes to make sure that we deliver to you the right value. And then, even more important is growth. We are all in business to grow. This market is constantly offering new opportunities for growth.”
At Inspire, TD SYNNEX launched its Destination AI™ Practice Accelerator, which fast-tracks AI go-to-market efforts and monetization for partners. This program helps MSP partners develop an AI practice, meeting them where they are in their AI journey. In a conversation with Frye, Reyna Thompson shared why partnership is essential when it comes to monetizing AI:
“The challenge right now is there are a lot of the market’s moving very fast. There are a lot of buzzwords out there. Vendors and partners are trying to understand what’s the next big that’s going to pay off. So I feel that the opportunity for us is to mask some of that complexity, demystify some of those trends.”
Read the full article here.
