Artificial intelligence (AI) is no longer a question of if, but how fast and how effectively organizations can adopt and scale it. For partners, the challenge is clear: turning AI potential into real business outcomes, while navigating complexity and rapid market change.
The hurdles are real. Nearly half of organizations cite operational challenges (47.6%), infrastructure limitations (59.8%), or organizational barriers (39.6%) as top obstacles to successful AI adoption.
Navigating these challenges requires expertise, experience, and the right ecosystem to connect the dots. Working with a trusted partner and leveraging the right resources, tools, and guidance can help partners identify the right solutions, accelerate AI growth, and avoid common pitfalls.
Destination AI™ is TD SYNNEX’s global framework designed to help partners explore, adopt, and scale AI with confidence. As the market evolves, our focus is on execution, giving partners a clear path to build solutions, protect investments, and unlock new opportunities. That’s why we’re putting strategic emphasis on three interconnected focus areas: AI Factory, Security for AI, and Agentic AI.
These areas tackle the biggest challenges and the biggest market opportunities for partners. From building repeatable solutions to keeping systems secure and unlocking new revenue opportunities, TD SYNNEX is committed to leading with our innovative vendor partnerships. By collaborating closely, providing guidance, and offering the right tools, we help partners bring each focus area to life and succeed in a rapidly changing market.
“IBM collaborates with TD SYNNEX on many different transformative AI use cases and opportunities for partners to empower clients,” said Thad Vorozilchak, VP and Global Managing Director of TD SYNNEX, IBM. “IBM solutions such as IBM Fusion provides the tools for scalable data at unprecedented speed, agentic workflows using IBM watsonx Orchestrate unleash business potential, and IBM Guardium ensures trusted data governance and compliance. Together with TD SYNNEX, we’re architecting the secure, intelligent future that enterprises deserve.”
Recently, our CEO, Patrick Zammit, reinforced this message with partners at the TD SYNNEX North America Inspire event, highlighting the significance of these focus areas and the opportunity AI presents across the channel. You can read more about his perspective and market trends here.
Three Strategic AI Focus Areas
1. AI Factory: From Idea to Scalable Solution
AI Factory gives partners a standardized, repeatable way to build and deliver AI solutions. It streamlines development across cloud, hybrid, and on-prem environments, transforming one-off projects into scalable, pipe-line driven models. The AI software and platforms market is projected to reach $213 billion by 2028, fueled by investment in Machine Learning (ML) platforms, Machine Learning Operations (MLOps), and cloud AI services, highlighting the growing demand and opportunity to industrialize AI. With access to infrastructure, ecosystems, and services, partners can accelerate growth, reduce complexity, and deliver AI with confidence.
TD SYNNEX supports partner enablement through offerings such as TD SYNNEX Cloud Labs, StreamOne® and our global Solutions Centers, which provide partners with hands-on environments and cloud-based pathways to design, test, and scale solutions in collaboration with hyperscalers and vendor partners.
“Our collaboration with TD SYNNEX has helped us align strategies, accelerate go-to-market, and now launch three AI labs across EMEA, giving partners a place to test and scale real-world AI solutions.” – Tanja Petrovic – Dell EMEA Channel DC Sales Director – Server & AI
2. Security for AI: Protecting What You Build
Every AI deployment brings new risks, from model theft and data poisoning to adversarial attacks. Generative AI is supercharging these threats, making security a top priority, with nearly half (46%) of enterprises citing securing AI and data as their #1 AI infrastructure goal for 2025. Security for AI equips partners with the frameworks and best practices to safeguard models, data pipelines, and infrastructure. By embedding trust, compliance, and resilience in every project, partners can deliver enterprise-grade AI solutions that keep pace with evolving threats and regulatory demands.
3. Agentic AI: The Next Evolution of Intelligence
Agentic AI moves beyond automation into autonomy. These intelligent agents adapt, reason, and act independently, enabling smarter workflows and industry-specific solutions. The momentum is undeniable: over 90% of enterprises plan to deploy agentic AI within the next three years. For partners, this isn’t just a technology trend; it’s a chance to differentiate, scale, and monetize solutions in one of the fastest-growing areas.
“Agentic AI represents the next wave of business transformation, where intelligent agents collaborate with people and systems to drive automation, insight, and growth at scale. Through the Microsoft AI Cloud Partner Program and the reimagined Microsoft Marketplace, we’re empowering partners to build, publish, and scale these AI agents faster, reaching customers where they already work across Microsoft Cloud. Together with TD SYNNEX Destination AI™, we’re helping partners bring trusted, real-world AI solutions to market and turning innovation into impact.” – Michelle Curtis, Worldwide Distribution Leader, Global Channel Sales, Microsoft
How to Get Started
Destination AI™ is more actionable than ever. Partners can tap into enablement, training, and go-to-market support, from use cases and sales plays to Global Specialized Skills (GSS) courses available on Channel Academy, designed to simplify adoption and accelerate growth.
Whether you’re building the foundation with AI Factory, securing deployments with Security for AI, or scaling into new opportunities with Agentic AI, TD SYNNEX is here to help you innovate faster, protect better, and build smarter. Turn AI potential into action, visit our Destination AI™ site and get started today.
