In today’s world, business doesn’t begin with numbers or transactions — it begins with people.

That’s what makes our partnership with Softcat, one of the UK’s largest and most respected IT resellers, so meaningful. With more than two decades of experience at Softcat, Alastair Wynn, Business Transformation Director, has seen first-hand how powerful a truly personal partnership can be.

Built on People, Powered by Purpose

“When I think about TD SYNNEX, there are so many names and faces that spring to mind… it’s true collaboration between partners.”

— Alastair Wynn, Business Transformation Director, Softcat

Softcat’s core values are clear: happy employees, happy customers. And at TD SYNNEX, we share that belief. From everyday interactions to high-stakes challenges, the relationship between our two companies has always been rooted in human connection, with empathy, dependability, and mutual growth at its core.

Growing Together Through Change

“We’ve navigated Brexit, sustainability, countless system transformations… and we’ve done it together.”

Over the past seven years, the partnership between TD SYNNEX and Softcat has not only strengthened — it has evolved to meet new demands. Whether tackling supply chain complexity or digital transformation, open communication and shared problem-solving have remained constant.

It’s not just about reacting to challenges — it’s about growing through them, together.

A Vision That Moves Us Forward

“We’ve got a joint vision, mutual goals… when we talk, we react together.”

What makes this partnership thrive isn’t just a shared history — it’s a shared future. Alastair highlights how sustainability, innovation, and agility are front and center in our joint strategy. By constantly asking, “What can we do better? Where are the opportunities?” we continue to evolve hand in hand.

It’s not just business alignment. It’s a personal commitment to grow, win, and lead together.

🎥 Watch the Full Video with Softcat

Discover how people-first partnerships like this one are shaping the future of the IT channel.