For UK-based managed service provider Prism, returning to TD SYNNEX after a few years away was less about starting over and more about picking up right where they left off. Immediately upon their return, relationships that still felt familiar, human and meaningful.
“We’ve worked with TD SYNNEX for many years. We’ve been away, we’ve come back, and they still understand us. And we pick up where we left off, which was a great relationship.”
– Ben Higginbotham, Managing Director, Prism
You Don’t Know What You’ve Got Until It’s Gone
Prism supports small and mid-sized businesses across the UK with everything from cloud to on-premise infrastructure, delivering end-to-end technology services. As their business grew, they sought to explore other options, stepping away from TD SYNNEX (then Tech Data) to try a new distributor.
But what they found missing couldn’t be replaced.
“I think one of the main things we missed from being away… was the investment and understanding in us as a service provider. We missed the personal relationships and we missed the people that we worked with at TD SYNNEX.”
What drew them back wasn’t just the improved platform or updated tools. It was the feeling of being seen and heard. The strategic conversations. The human touch. The consistent presence of people who not only knew Prism’s business, but cared about where it was headed.
“Sometimes you just need to speak to somebody about a specific technology just to get some ideas around, and I think we missed that from the distributor we moved to.”
A Partner Who Invests in Success
When Prism rejoined the TD SYNNEX family in October, it was clear the foundation was still strong. Many of the same contacts remained, and the trust that had taken years to build was still there.
“It was great to see some of the people that we were with in the past were still there and were still going to continue to look after our area and our region.”
Even more meaningful was the realization that TD SYNNEX had evolved, too, with a greater investment in tools, platforms and partner enablement that Prism had been seeking prior to their departure.
“One of the great things is there has been an investment in the platform. It’s far better than it was two and a half, three years ago. And it’s really great to see that there is that investment.”
The Unmatched Feeling of Being Understood
In a complex tech ecosystem, feeling understood by a partner can be a rare and valuable asset. For Prism, it’s what truly sets TD SYNNEX apart.
“I think a good word for TD SYNNEX right now is understood. They understand us. I think feeling understood by one of your main distributors, main partners who are helping grow your business is really important, and I love the fact that they understand us.”
