Contradictions in the Channel: What 1,400 Partners Really Say

by Khadijah Abrams
1 minutes read

What happens when over 1,400 partners share what’s really shaping the channel right now?

In the debut episode of Channel Mic Check, TD SYNNEX leaders Jessica McDowell and Calhoun McKinney unpack key findings from the latest Direction of Technology Report, exploring the contradictions, pressures, and opportunities partners are navigating across today’s IT ecosystem.

From AI adoption and specialization to customer experience, services growth, and the evolving role of the channel, the conversation highlights how partners are balancing rapid innovation with increasing complexity and why strategy, adaptability, and human connection matter more than ever.

Tune in for real-world insights, bold perspectives, and practical takeaways designed to help partners better understand where the market is headed next.

Watch the full episode on YouTube or listen on Spotify or Apple podcasts.

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