The traditional technology pitch is losing its power. Buyers now expect proof, not promises, and they reward vendors who can demonstrate value early. More than 90 percent of buyers want to understand outcomes at the start of the sales cycle (CSO Insights), and most choose the vendor who shows value first (Forrester). Experience has become the new currency of trust.
Just as no one would buy a vehicle after only hearing about it, today’s customers expect a test drive. They want to see how a solution performs in a realistic scenario. TD SYNNEX Cloud Labs delivers on that expectation by giving customers a way to experience outcomes before they commit – helping partners move conversations from explanation to proof, faster.
Why Buyers Expect Proof, Not Promises
For partners, this shift creates a clear advantage. When customers can experience a solution, they move from curiosity to confidence more quickly and with greater certainty.
TD SYNNEX’s latest Direction of Technology report shows that partners are prioritizing cloud services and seeking earlier proof of value. Yet historically, delivering that proof required significant time, specialized expertise, and costly infrastructure.
Cloud Labs removes that friction by giving partners a faster, more effective way to demonstrate value from the start. It enables real evaluation in real environments, without the delays and complexity that once slowed decision-making.
What’s New in Cloud Labs
Cloud Labs has evolved from a PoC-focused environment into a broader experiential platform designed for how today’s buyers want to learn and adopt technology.
Current capabilities include:
- Immersive product demonstrations
- Proof of Concept environments
- Guided hands-on training labs
The latest immersive experiences include:
- Microsoft Copilot: AI-driven productivity scenarios across Microsoft 365
- Copilot Studio: workflow automation and guided app building
- Law Toolbox for Microsoft 365: AI-supported legal workflows
- AWS Q Business: industry simulations across sectors such as healthcare and aviation
These enhancements enable partners to demonstrate real outcomes through contextual, scenario-based exploration.
Accelerate Sales Cycles with Hands-On Validation
With ready-made PoC and demo environments, Cloud Labs allows partners to:
- Demonstrate value early in the sales process
- Validate complex scenarios without delay
- Build customer confidence through immersive learning
This directly addresses challenges cited in the Direction of Technology report, including cybersecurity concerns, integration complexity, and high implementation costs.
Cloud Labs allows customers to experience real business outcomes, not abstract potential. This mirrors trends in the Direction of Technology report, which shows partners expanding offerings in advanced analytics, AI, and data services. With Cloud Labs, partners can test and refine high-growth use cases before deployment, reducing risk while strengthening results.
When customers experience technology firsthand, they don’t just evaluate its promise; they internalize its impact.
Empower Customers to Learn by Doing
The future of technology adoption will belong to organizations that make innovation tangible, where customers can try, test, and trust solutions before they commit. Cloud Labs supports this shift by helping partners remove friction, help customers see value faster, and accelerate results through experiential engagement.
Explore Cloud Labs and empower your customers to move from evaluation to decision with greater clarity, speed, and certainty.
