Failure isn’t a problem. It’s part of the process.
That’s the mindset driving XEFI, a fast-growing IT services provider for small and medium-sized businesses across Europe. And for more than 25 years, TD SYNNEX has been a key part of the company’s evolution, helping XEFI go from a local player in France to a national leader, with sights set well beyond borders.
“TD SYNNEX is our partner. I don’t like to misuse that word. There are suppliers and there are partners. TD SYNNEX is our partner.”
– Sacha Rosenthal, Founder and CEO, XEFI
A Shared Focus on Efficiency
“We repeat what works, we refine it, and stay focused on what works.”
XEFI’s approach to IT is built on continuous improvement. They serve customers with reliable, forward-thinking solutions in IT management, cloud, security and equipment. But they go beyond that, helping SMBs develop a clear, strategic vision for their IT, even if they don’t have significant internal resources.
To serve their customers well, XEFI invests in performance. That includes a strong internal experience, complete with a health and sport program designed to drive agility, endurance, and teamwork within the company culture.
Built on Trust, Backed by People
“TD SYNNEX has been my partner for 25 years. I think they are the best in terms of logistics and performance. No one in the world can top them.”
From the early days, TD SYNNEX supported XEFI through financial backing, strategic enablement, and logistics that helped lay the foundation for long-term growth. That support has only deepened, transforming into a relationship grounded in shared values.
But what makes the relationship work is not just systems or structure, it’s people. XEFI maintains strong ties with TD SYNNEX leaders and team members who remain close, accessible and invested in the journey. This becomes more than logistics. It is leadership with empathy, service with integrity and growth built on a foundation of trust.
“Collaboration, expertise, inclusion, and integrity. These are not just words. They are real. Behind screens, systems, and innovations, there are people. There must be a human relationship with our partners. We greatly emphasize that today.”
Expanding Across Borders
“We want to be the undisputed leader in Europe in IT services for small and medium-sized businesses. TD SYNNEX has a big role to play in this adventure. They allow me to move faster into new countries where we can expand.”
XEFI has bold ambitions, and TD SYNNEX plays a central role in helping them move faster and more confidently into new markets. As XEFI expands beyond France and into new countries, they rely on TD SYNNEX’s global reach and regional proximity to open doors, streamline operations and provide confidence for efficient scaling.
