From typewriters to the cloud, Austria-based PIT.at has seen over a century of evolution. But through all of the technological evolutions, one thing hasn’t changed: business is still about people.
In a recent interview, Michael Ivellio-Vellin, Senior Advisor at PIT.at, shares how he’s honoring his grandfather’s legacy while embracing a bold, tech-driven future—and how TD SYNNEX has been by his side as a strategic partner, consultant, and friend.
Building on a Century-long Blueprint of Success
“The company was founded by my grandfather in 1916. He sold typewriters and calculators.”
— Michael Ivellio-Vellin, Senior Advisor, PIT.at
With roots going back to 1916, PIT.at knows what it means to adapt. Today, that evolution includes new technologies like artificial intelligence, cloud services, and cybersecurity—all supported by a value-added distribution partnership with TD SYNNEX.
“I have known Michael for a very, very long time, and we are now friends… this has been a success story for both (Michael and his grandfather). From the typewriter to the cloud.”
— Alexander Kremer, Senior Sales Director, TD SYNNEX
Michael and Alexander have worked together for years, turning a business relationship into a trusted partnership. That familiarity fuels candid conversations, strategic growth, and mutual success on both sides of the channel.
People, Not Companies, Drive Business
“Business is primarily done between people, not only between companies… This is what makes IT personal.”
– Michael Ivellio-Vellin
That’s the philosophy that drives PIT.at—and one TD SYNNEX wholeheartedly shares. Whether it’s co-developing solutions, navigating change, or supporting each other through market shifts, the partnership is built on respect, relationships, and a shared commitment to progress.
Creating value doesn’t just happen at the transactional level—it’s about shared experiences, collaborative problem-solving, and long-term success.
From Customer Challenge to Industry Recognition
“We thought, ‘actually, AI could do something like that,’ and we discussed the idea with TD SYNNEX… and one of their excellent consultants designed a prototype that does just that.”
– Michael Ivellio-Vellin
When a customer came to PIT.at with a challenge—monitoring video feeds for irregularities—Michael saw an opportunity to efficiently use AI to automate this otherwise tedious and manual task. After brainstorming with TD SYNNEX, the teams co-created a prototype AI solution that was so well-received by the customer, it has since earned recognition from Microsoft as an award-nominated solution.
“We couldn’t have done it without TD SYNNEX and their consulting services, which really helped us. That was great.”
– Michael Ivellio-Vellin
The success shows how deep understanding and collaborative spirit can transform everyday business challenges into breakthrough achievements. This is Making IT Personal.
