The TD SYNNEX Direction of Technology (DoT) Report has become the go-to resource for understanding technology industry trends and planning for future success, together. This annual survey provides a vital pulse-check on the industry, offering actionable intelligence for how we collectively navigate the opportunities and challenges ahead.

This year, we’re taking a fresh look at the IT landscape and how IT resellers, especially those in the SMB market, look at:

• IT services
• Modern data center infrastructure
• High-growth technologies
• Endpoint solutions
• Market and geopolitical factors

Our aim is to aggregate the data in a comprehensive support that offers a strategic look back at the last 12 months while looking ahead to vital insights in the year ahead.

Your insights shape our collective direction

Since its launch three years ago, thousands of channel partners, including resellers, systems integrators, MSPs and more, have shared their perspectives on growth priorities, emerging technologies, customer demands and business transformation. 

The result is one of the most comprehensive global reports of its kind, providing critical insight across the technology ecosystem, and we’re doing it again! TD SYNNEX has officially opened the 2025 Direction of Technology survey, and we’re calling on partners across the global IT ecosystem to contribute their insights. 

A look back at last year’s report

Findings from the latest DoT report revealed key themes that underscore survey participants’ priorities one year ago:

• AI adoption is accelerating: Nearly half (44%) of partners plan to offer AI solutions within two years, up significantly from the previous year.
• Security is central to profitability: Security solutions were identified as the top profit driver across the channel.
• Collaboration is critical: With 73% of IT spend flowing through partners, interconnection and coordination across the ecosystem have never been more important.
• Sustainability is rising on the agenda: ESG regulations are prompting partners to align with customer expectations for transparency and responsible innovation.
• Flexibility fuels resilience: From financial models to skill development, partners are adapting to an unpredictable landscape with agility and creativity.

Make your voice heard

Have these trends changed? What’s new in 2025? It’s now your turn to influence the 2025 report. By participating, you’ll help TD SYNNEX and our vendor and partner community better understand your evolving needs, investment plans, and the innovations shaping your markets.

Whether you’re navigating AI transformation, modernizing your portfolio, or building out security and cloud capabilities, your voice matters. 

Take the 2025 Direction of Technology Survey now.